AI means that It is an area of computer science that attempts to understand the essence of intelligence and produce a new intelligent machine that thinks, responds and performs tasks based on the data that is being fed into it, just like humans do. Some of the activities associated with AI are highly technical and specialized, such as robotics, speech recognition, image recognition, natural language processing, problem-solving, etc. With the ability to collect data, analyze it, apply it, and then learn from it, AI is transforming digital strategies.
During previous years, marketers were hesitant to apply artificial intelligence to their marketing strategies. But now, many successful brands have adopted it and use it within their marketing, with brands like Amazon and Spotify using AI systems successfully.
For example, Amazon uses AI to show only relevant products to shoppers, based on previous searches, purchases and views. This can increase the likelihood that a shopper makes an initial purchase or becomes a repeat customer, with the personalized experience being highly sought after.
1.Recognize and analyze
Customer relationship management (CRM) refers to a business strategy that establishes a customer-centric approach to business by maximizing the collection of customer information and filtering valid information.
When CRM, AI technology and big data technology are combined, they can maximize the collection of user information from different platforms, gain accurate insights for target customers and identify users’ needs so that companies can determine the most appropriate marketing strategy.
For example, the kinds of products someone buys, which pages they browse, which tools they use often, etc.
With all of this collected data, marketers can easily analyze a potential customer’s needs and adapt the AI used in order to boost sales. You are better able to visualize the customer journey and provide the right kind of solution, making the shopping experience easier and helping the customer reach the checkout with recommendations that better reflect them and their habits.
2. Application of AI chatbots
The development of AI semantic recognition, language processing and voice conversion technology has meant that AI customer service is easier to use and delivers a better experience. Compared with manual customer service, AI chatbots have many advantages.
First of all, AI chatbots enable businesses to go beyond the traditional “one-to-one” form of customer service. Instead, chatbots can deliver a “one-to-many”, providing support to a number of customers at the same time and in different time zones.
3. Email marketing
AI helps brands to personalize email marketing campaigns based on user behaviors, meaning marketers can send out emails that are triggered by certain actions. This enables them to deliver relevant emails to customers’ inboxes, with subject lines, product recommendations and messaging all being chosen based on a customer’s behavior.
Ultimately, AI can help email marketers reach the right customers at the right time, ensuring that messaging is relevant, engaging and more likely to convert. It can also allow you to better analyze what types of messaging, subject lines, design and images get the best results.
4. User Experience
Through intelligent algorithms, it’s possible to personalize an experience on a website. After analyzing thousands of data on a single user (including location, demographics, devices, interaction with the site, etc.), AI can display offers and content that are more appropriate for each user type.