A well-received product by a target audience can transform a company. As consumers become savvier, businesses must become more strategic in their branding efforts to ensure that their products and services are in high demand. There is no such thing as a one-size-fits-all branding strategy. Your marketing team should brand your products and services in a way that aligns with your company’s values and resonates with your customers. Here are five different types of branding strategies to consider for your company.
Company Name Branding
Well-known brands capitalize on the popularity of their own company names to boost brand recognition. Consumers generally associate logos, slogans, packaging, or colors with the company as a whole. Companies such as Coca-Cola, Tylenol, and Porsche, for example, rely on company name branding to engage their audiences.
Individual Branding
Large corporations with a wide range of well-known products may choose an individual branding strategy in which each product is given its own brand name. Apple, for example, is the parent company but uses an individual branding strategy to market its various brands such as Mac, iPhone, and iPad.
Attitude Branding
Sometimes a company will sell its products and reflect its business by depending on an overall feeling or attitude. This branding strategy brings the business to life by marketing a larger feeling in order to establish an emotional bond between the brand and its customers. Nike, for example, uses attitude branding not only to sell athletic shoes but also to promote a healthy lifestyle consistent with its infamous slogan, “just do it.”
Brand Extension Branding
An established strong brand may decide to leverage its success into a new venture by implementing an effective brand extension strategy. To launch a new line of shoes, fragrances, or accessories, many clothing companies employ brand extension strategies. Although the products differ, the brand identity remains consistent.
Private-Label Branding
To compete with existing retailers, successful store brands may hire private-label branding strategies. Supermarket chains such as Kroger, for example, produce cost-effective brand options for specific food items.
Rivers Agency is a full-service, technologically advanced advertising agency in Raleigh, Durham, and Chapel Hill, North Carolina. We have a team of talented branding experts who can help you elevate your business by developing a powerful branding strategy that aligns with your company and resonates with your customers. When you work with us, you can be self-assured that your brand will be communicated to your users in an innovative and creative manner.