Even though social media has become an essential part of content strategy, that doesn’t mean blogs have been left in dust. Blogging brings in more traffic and can help build brand awareness and authority. And those leads and traffic turn into customers and help create an audience.
Now, let’s learn why blogging is essential for brands and the strategies top brands use to ensure their blogs are influential in the ever-evolving age of online marketing.
1. Blogging Builds Loyalty and Trust
Providing advice and reliable information that consumers can use will establish authority on the topics you discuss.
Blogs are a great way to slowly nurture your audience and prove your expertise when it comes to your industry and product line.
2. Blogging Increases Visibility
The next part of building great content is making sure it is optimized by a search engine. Blogs that answer the questions consumers are asking about in your industry are helpful for SEO.
Additionally, incorporating keywords throughout your captivating and unique headings and subheadings, as well as your well-researched unique content, is a sure-fire way to help increase visibility.
3. Blogging Creates Brand Awareness
New and original content can make your brand more prominent amongst the rest of your competitors.
When they are searching for answers to their questions or want to learn something more, your brand is at the top of SERPs, giving them the information, they need.
4. Blogging Generates New Leads
If consumers like your content, they will likely want more.
It’s an excellent way to get new leads by having them subscribe to your email listing.
This way, it’s less intrusive than having them like an ad that prompts them to sign up for an email listing to get a coupon.
5. Blogging Drives Engagement
One of the goals for most content marketers is to continue building relationships with new and existing customers.
Blogs provide more shareable content than just your products or service posts for consumers to share with others across social media.
It’s a great way to educate customers, provide tips and create more connections with your brand.
6. Blogging Allows You to Understand Customer’s Needs
Generally, consumers don’t have ample amount of time to read blogs, so it’s important to find what will resonate with them to keep them on the page.
Trying to put yourself in the customer’s shoes and answer their queries is what blogs are made for and can benefit both you and the customer.
This way, you have taken the time to further research and understand your target market, and they get the information they need.
Blogs also offer an inviting space to leave reviews and feedback. You can find great areas for improvement and new ideas for blog engagement.
For example, maybe someone left a question, and that question creates a great topic for another blog post.
It is excellent for future inspiration, connecting with customers, and understanding their needs.