There are two ways to add Google Analytics to your WordPress site: by using plugins or by manually adding the code. Plugins allow you to place the code in various places on your site, but manual embedding is not recommended unless you are very advanced in WordPress. To manually embed the code, you will need to find the Google Analytics tracking code and copy it to your WordPress site.
First, create a child theme. This will make the process easier and prevent the code from being accidentally overwritten. Next, login to your WordPress site and visit the Appearance > Editor page. There, you will find the Tracking ID and the tracking code. Copy this code and paste it into your site’s HTML.
If you don’t want to manually add the tracking code, you can use the MonsterInsights plugin. It will connect Google Analytics to WordPress and provide you with detailed reports about your website and visitors. It is available as a free plugin and as a premium plugin. The paid version has more advanced features, such as eCommerce tracking, Ads tracking, and Author tracking.
You can also manually add the Google Analytics code to your WordPress site, but it’s not as convenient as plugins. Moreover, you may lose the code when you change the theme. That’s why we recommend using a plugin. This will save you time and money and increase your conversions.
WP Statistics is a lightweight and user-friendly plugin. It helps you track traffic for various search engines, understand where your audience comes from, and track email statistics. Another important feature is that you can export the data into any file format that you’d like. The WP Statistics plugin is free to install, but some of them do have premium versions that offer more advanced features.
The Google Analytics plugins can take time to gather the data. In order to view the data, you’ll need to connect to MonsterInsights using your MonsterInsights account. Once you’ve done that, click on Install Now. The plugin will be installed on your website.
If you’re using WordPress, you can easily add Google Analytics to WordPress websites using Google Tag Manager. After adding Google Analytics to WordPress website, you can set up new tags and triggers. You can also choose which target platform to use for your site. Then, you’ll need to configure your tracking code using Google Tag Manager.