Whether or not an IP address actually has a role in your Google ranking depends on your particular situation. While it is true that a good IP will improve the performance of your website, that is not enough to guarantee top-of-the-line rankings. For this reason, you should consider using a dedicated IP for your website. In addition, it will also increase your site’s speed.
For starters, you should be aware that Google’s algorithm measures thousands of ranking factors and the best way to optimize for them is to take a holistic approach. Aside from optimizing your website, you should also perform a variety of SEO activities. For example, you should make use of Google Analytics to track engagement data. You can also opt for a paid tool to analyze your backlinks.
While the latest and greatest Google ranking factor is the one thing you should not snub, you should be mindful that Google is not the only e-commerce site on the block. In fact, a website that’s spammed may even get banned from the search results. The Google Webspam team has the right to act when free hosts are used for mass spamming.
Luckily, there is a way to find out which of your web pages are most popular and which ones need a refresh. While it may sound like a hassle, it’s well worth the effort. Plus, you can then optimize your site accordingly. For example, if you have a blog, it’s a good idea to redirect the domain’s homepage to it. That is, if you haven’t already.
While you’re at it, you should consider using a reverse IP lookup tool. For a nominal fee, you’ll get an insight into your website’s identity. You can also try a tool like Screaming Frog that sifts through the millions of web pages on your domain to find the most popular ones. If you’re not keen on paying for a service, you could always try using Google’s Search Console. In addition, the search engine has a feature to find out which pages are most popular, based on your keyword searches.
While you’re at it, try to acquire links from a variety of servers. Getting links from different servers will help increase your page rank, thereby boosting your SEO score. If you’re on a tight budget, consider a cheap shared hosting service. But, be sure to do a quick scan of your server’s logs to make sure you don’t accidentally share the same IP with a malicious site. In addition, you should make sure your web host doesn’t allow you to use a spammy IP, or your site may get penalized.
Finally, you should use a tool to verify that your backlinks are all natural. If they’re not, you’ll have a hard time ranking in the Google SERPs. You could also try to get an idea of your competitor’s backlink profile by using a free tool such as Open Site Explorer. Depending on the quality of your competitor’s links, you may want to make use of a free link checker.