Sitelinks can be an extremely powerful tool for your website. They are a valuable way to improve your brand awareness and drive traffic to your most important pages. By following some best practices, you can increase your chances of earning sitelinks. But you also have to keep in mind that they are not an overnight solution. Although Google has a great algorithm that aims to provide the most relevant search results, they make mistakes. Therefore, you must continue to work on your on-page SEO and technical SEO.
Your site should be organized properly and have a clear structure. This makes it easier for Google to crawl your site and understand its content. It should also contain a clear hierarchy, so Google can easily understand what pages you want to index. The number of internal links on your site is also a factor in determining whether or not you will receive sitelinks.
If you have a large number of internal links, you are likely to receive sitelinks. However, you have to make sure your site links are appropriate for the keyword you are trying to rank for. Avoid keyword stuffing and thin content. You should also avoid duplicate content.
Sitelinks can be placed above the fold, so users have a much better experience browsing your site. This makes it easier for them to skip over your home page and reach a product or service page. Sitelinks can be placed in ad extensions, which can be especially beneficial for ads targeting high buyer intent.
Depending on your product or service, you may need to focus on other elements of your website as well. However, it is recommended that you include a page title, which is the most important SEO element. This allows you to describe what your page is about and give it a logical description. In order to achieve a high ranking, your page title must be unique and logical. Otherwise, you may struggle to get your pages listed.
It is also important to ensure that your site includes a table of contents. Creating a table of contents can also help you increase your chances of getting sitelinks. You can use text links to point to different sections on your page, but you should always have clear anchor text for each one.
To receive sitelinks, you will need to have a domain that is trusted by Google. In addition, your homepage should be stuffed with plenty of useful text and should contain a brand name. However, your brand should not be too generic. Especially if you are a smaller company, you will have a harder time achieving a high search engine ranking for your brand.
The more your brand grows, the higher the chances you will receive sitelinks. Changing your brand’s name is not as easy as you might think. It requires a lot of effort and commitment. A good way to start is to consider adding a brand logo or tagline to the homepage.