Site tracking is to the contacts who go on to access your website via links in your campaigns.
To add site tracking to the website, we can use Dot digital platform.
There will be a site tracking code available in the Dot digital platform. We need to add that to the website.

Site tracking code:
<script src="https://r1-t.trackedlink.net/_dmpt.js" type="text/javascript"></script>
We can add this code to the body of all the pages of the website using an extension.
we can use jquery to append the script to the body tag of all pages of the website.
jQuery('body').append(jQuery("<script src=\"https://r1-t.trackedlink.net/_dmpt.js\" type=\"text/javascript\"></script>"));
Note: For site tracking, the client should have a dot digital account registered. the tracking code is generated by login into the account and tracking details and analytics will be available on the Dot digital dashboard.