While dealing with Search Engine Optimization[SEO], it is important to check your website performance in all aspects. Want to know more about the site’s outrage in loading pages, the broken links, keyword competency, and the images that negatively affect the site?
Then check these pages!
1. Google keyword plan: (to check the keyword competition)
- Google ads , Keyword magic by semrush
- open the google ads page after confirming with the login Gmail account.
- Under Tools and Settings menu, select the Keyword planner -> Discover New keywords
- Insert a keyword that you need to be checked and can analyze the competition & average monthly search on that keyword.
- We can add filters based on the time range, location, etc
- To know the KEI, search the keyword in browser and note the pages found.
- No: of Competing webpages/avg monthly search
For the above keyword, this will be:
8090000/1000 = 8090
- The lower the KEI, the better your chances of ranking.
- Use Primary keyword and secondary keyword. (High KEI keywords as primary and low as secondary)
2. Web Page test: (to check page speed and performance)
- Web page test
- Enter your site URL and start test
- This will list out page issues and improvement strategies.
3. Screaming Frog: (for auditing common SEO issues in a website)
- Screaming frog
- Broken link: Take the link and create new content
- Give feedback and suggestions on most scenarios
4. Inbound link tools: