What is Shopify?
Shopify is a cloud-based e-commerce platform that allows businesses of all sizes to create online stores and sell their products online.
Advantages of Shopify
- Shopify has been helping entrepreneurs build their businesses since 2006 by providing them with an e-commerce platform to sell their products online or in person. It has grown to become the world’s most popular e-commerce platform, with over 500 000 merchants using it to power their businesses.
- Shopify brings all your commerce together on a single platform.
- With Shopify, merchants can build, customize and sell online stores in multiple locations, including online, mobile, in-person, traditional stores, and pop-up stores, and across multiple channels, from social media to online marketplaces.
- Shopify is fully cloud-based and hosted, which means it can be accessed from any connected compatible device, giving you the flexibility to access and run your business from anywhere, all you need is an internet connection.
- On any given day, a commercial business needs a few tools to manage products, stock, payments and delivery – and a lot of time and money is spent on bringing all the different systems and data together. Shopify groups all these technologies together and ensures that you can easily access and integrate all the business tools you need to make Shopify work for your business.
- It’s no wonder why the platform has been the choice for many online businesses.
1.1 Easy to get started
- Shopify is very easy to get started. All you need to do is create an account, select a template and add products.
- You don’t need any coding skills or design experience. This means it’s ideal for those who simply want to get their business up and running as quickly as possible.
1.2 Access to a wide range of features
- With Shopify’s default features, you can easily add products, manage your inventory, set up shipping, create discount codes. Most often, you’ll find exactly what you’re looking for when you need to add functionality to your store.
- Shopify also offers more advanced features for those with more nuanced needs, such as wholesale or B2B integration.
1.3 User-friendly
- Shopify is widely known to be a very user-friendly platform. The interface is easy to navigate, which can often confuse or disrupt the use of an e-commerce business platform. This has created many success stories for the company and has made it known that people trust it.
- As mentioned earlier, this is a great opportunity for those who are just learning about online sales.
1.4 Mobile responsiveness
- E-commerce has shifted to mobile, and it is estimated that mobile will account for 72.9% of all e-commerce. The number of mobile searches is growing, and a mobile experience is essential for successful online stores.
- In Q3 2019, 81% of Shopify merchant traffic was mobile and 71% of orders were mobile.
- From the start, all Shopify themes have been optimized for mobile, which is a big advantage as you don’t have to worry about designing your site.
- The Shopify store can also be managed via the mobile app, making it easy to manage on the go.
1.5 Access to multiple payment processors
- Shopify allows you to use a wide range of payment processors, including PayPal, Stripe and Shopify Payments. This simplifies the payment of customer orders.
- The simpler the payment process, the more sales it enables. Access to many payment processors is one of the key Shopify benefits to keep in mind.
1.6 Many topics available
- Shopify offers a few themes that you can use to create your shop. You should have no problem finding a theme that suits your brand and your products.
- The look and feel of your store will play a big role in keeping your audience’s attention.
1.7 Indicators collected and displayed by Shopify
- Total sales
- Online store sessions
- Returning customer rate
- Online store conversion rate
- Average order value
- Total orders
- Top products
- Online store sessions by traffic source
- Online store sessions by location
- Online store sessions by device type
- Online store sessions by community source
- Sales attributed to marketing
- Sales by traffic source
- Most popular referrers by sessions
- If you regularly monitor these valuable indicators, you will always have a quick reference point on how your online store is performing and how it is performing.
- When you’re looking for analytics on Shopify, use the “Reports” tab to get a more in-depth look at what’s happening with your online store. Key metrics can be quickly tracked using the “Dashboards” tab. You can export and print reports to get a deeper understanding of the metrics for later use.
- It is important to note that you should use other web analytics tools as well as Shopify analytics. Shopify analytics is more superficial data and only displays the metrics that drive sales.
- To understand it at a deeper level for the visitor, you should at least have other analytics tools.
Disadvantage of Shopify
While Shopify certainly has its advantages, there are some disadvantages to consider. Here are a few cons about Shopify, one of the biggest highlights of which was the limited design aspects and customizability.
2.1 Limited design customization
- Although Shopify offers a wide range of themes, design customization is limited. If you want to make significant changes to the look and feel of your store, you will need to hire a designer, who will of course help you with this.
- Depending on how complex your online store is, this can be a problem, but luckily, it’s not a nuisance. With a little extra planning and development, you can create a great platform.
- A poorly designed site can discourage potential customers from contacting your brand. In such a case, they may visit a competitor’s site and never look back.
- Poorly designed Shopify websites can also affect search engine optimization, something you should never ignore for your business. For this reason, it’s worth engaging an SEO expert even if it’s just to help you with technical SEO and initial content strategy for best success.
2.2 It can be expensive
- You pay a monthly fee to use it and then pay for the premium features you want to use.
- This should not be a problem if managed properly, as you can earn more revenue through the features you buy. Consider this an investment in the longevity of your e-commerce business.
2.3 Payment processing and transaction fees
- Shopify charges a transaction fee for each sale. This is a fee that you pay for using the Shopify platform. The amount of this fee varies depending on the package you choose, but these fees may surprise you if you don’t have a comprehensive understanding of how much you pay.
2.4 No access to email storage
- Shopify does not include email storage service in its plans. You will need to find another provider if you want to set up an email address for your store.
- While this is a simple process, it is another cost you will need to factor into your overall budget. Currently, for example, services such as Google email storage cost around $10 per month to store an email address that includes @owndomain. Do not make the mistake of assuming that using Shopify will take care of all other costs.
2.5 No access to Marketing Automation
- Unfortunately, Shopify does not offer marketing automation tools as part of its plans. This means you’ll have to find another provider or pay a monthly fee for a Shopify app if you want to automate your marketing tasks.
- Automation is one of the most important tools you can use to grow your business. So, you should continue to take advantage of its benefits, even if this platform doesn’t offer its own form of marketing automation.