There is a lot of advice on the internet about link building and how to do it right. Some of it is outdated and others are new and may or may not work in the future. But one thing is for sure – it’s important to be able to find and implement the right kind of strategies for your business.
The main goal of link building is to improve your website’s ranking on Google and other search engines, increase traffic, and promote your business. While there are many different ways to do this, you should focus on white hat SEO techniques that abide by Google’s Webmaster Guidelines.
Case Studies
Writing case study reports on your site is a great way to attract links and build authority. These are valuable, informative pieces that industry experts will love to share with their audience.
Broken Link Building
Another way to earn links is to find broken links on other websites and point them out. This is a scalable technique and can generate some pretty good results.
You can email the site owner, tell them about the broken link and ask them to replace it with your site’s content. This will give you a high-quality link at a low-cost and without having to spend much time or effort.
Social Media & Networking
Creating a social media presence and getting involved in online communities is a great way to start building links. By participating in forums, sharing your blog posts, and connecting with other professionals in your industry, you’ll be able to build relationships that will help you secure quality backlinks.
The main idea behind link building is to find relevant websites that will benefit your business and request them to post a link to your site. It’s important to make sure that the sites you contact are relevant to your business, but also that they have the requisite authority and trustworthiness to do so.
Guest Blogging
Having a blog is a great way to get your brand in front of new audiences and to establish yourself as an expert in your industry. You can also use your blog to create content for other websites.
Email Outreach
If you’re an experienced marketer or have a great team of people working for you, email outreach is a great tool to use when you’re trying to build links. You can send email blasts to bloggers, website owners, and other people in your industry.
Article Directories
If you’ve been around for any length of time, you’ve probably heard about the importance of article directories for building links. Originally, these sites were a popular way to generate links, but they aren’t as popular as they once were.
The best thing about article directories is that they are a great source for valuable and high-quality articles. They’re also easy to submit to and can be a huge boost to your SEO strategy. If you have a strong social media presence and are a big contributor to your industry, article directories can be a great way to generate a large amount of link juice for your website.