The Intelligent Item Recommendations feature uses artificial intelligence algorithms to calculate and
display product recommendations to sales representatives and web store shoppers. From 2023.1, this
feature can be enabled in all NetSuite accounts that have the Customer Relationship Management or
Website features enabled.
You can check what types of recommendations are available in your account on the Recommendation
Availability screen, which you can access at Commerce > Marketing > Intelligent Recommendations >
Recommendation Availability.
The recommendation types available in a subsidiary or website depend upon the number of inventory
items and the number of transactions in the past 12 months.
Two new intelligent recommendation types are now available in NetSuite. These are:
■ Buy Again – these are specific to each customer and are based on whether items are bought
regularly by the customer. If a customer bought an item only one time, recommendations are based
on whether the item is bought regularly by other customers. For example, if other customers buy
printer paper every week, the Buy Again recommendation may recommend printer paper for a
customer, a week after they have bought it for the first time.
Buy Again recommendations are available on sales orders, estimates, and opportunity records, as well
as SuiteCommerce websites.
■ Alternative Items – these are specific to an item already selected and show intelligent
recommendations of alternatives to the item based on similarity of item name, description, and
category. For example, if a website shopper adds small green shirts to an order, and then realizes
there aren’t enough shirts in stock, the Alternative Items recommendation might recommend large
green shirts or small red shirts.
Alternative Items recommendations are available on sales orders, estimates, and opportunity records,
as well as SuiteCommerce websites
From 2023.1, sales representatives can view and choose from intelligent item recommendations as they
create opportunity records for prospects or customers. This is in addition to the ability to use these
recommendations on the sales order and estimate records, which has been available since 2022.1.
The artificial intelligence algorithms that calculate the recommendations use data such as:
■ what the customer bought in the past
■ what other customers with similar transaction history bought in the past
■ what other items were bought by customers who bought a specific item
■ items in the same account that have similar names, descriptions, and categories
When the Intelligent Recommendations feature is enabled, an Intelligent Recommendations button
appears on opportunity records. After sales representatives have selected the customer or prospect, they
can click Intelligent Recommendations to view intelligent recommendations. They can also add one or
more items to the opportunity before they click the button.
The items recommended apply to the specific combination of customer and items selected. A
different combination results in different recommendations. Because the machine learning algorithms
continuously process and learn from the transaction data, the recommendations that are shown change
and improve over time.