Benefits
- Effective Campaign Management. Automate the execution of marketing campaigns across multiple channels, including website, email, events and social media.
- Improve Sales Collaboration. Align marketing and sales goals and improve collaboration by quickly converting leads into customers.
- Measure Campaign Performance. Analyze campaign statistics and ROI from the start of a marketing campaign to the final order transaction.
- Shortened Sales Cycle. Segment data to craft personalized campaigns for your products and services. Deliver highly relevant content to prospects at the right time and guide them through the buying cycle.
Challenges
- Aligning Marketing Campaigns with Sales. Optimize the marketing and sales funnel by attributing qualified leads and sales to specific marketing campaigns.
- Engaging with New Leads. Capture leads from your website and automatically populate the CRM in real-time so leads are immediately routed to the right salesperson.
- Marketing Campaign Attribution. Automatically manage sales and partner quotas, and process commissions and referral bonuses end-of-month or end-of-quarter.