<a href="tel:8881112787">Call us at 888-111-2787</a>What are the benefits of click-to-call buttons?
Click-to-call buttons have five primary benefits.
1. They make consumers’ lives easier
All it takes is one click for consumers to reach a person at the other end of the line. Well, that’s assuming that you don’t have an automated answering service or the call goes through to voicemail. In any case, if this does happen, then you can simply set up automated responses to keep callers in the loop as to when they can expect a return call.
Phone calls should still be the main focus of your customer service and marketing efforts. Predicted that consumers would call businesses 169 billion times in 2020, leading to more than $1 trillion worth of revenue. When you consider the fact that 77% of consumers believe a phone call is the quickest, most effective way to get an answer from a business, this is hardly surprising.
2. They lead to more calls
Understandably, adding click-to-call buttons (and encouraging prospects to call your business) results in more inbound calls. Who would’ve thought?
While the precise increase depends on your company, prospects, industry, and more, some estimates suggest that it could be as high as 2005. In contrast, including a click-to-call widget on your website reportedly makes consumers 88% more likely to contact your company.
3. They increase conversions
This one is a given. The more calls you field, the more inquiries you can solve. The more inquiries you can solve, the more prospects you’ll be able to lead along the funnel. The more prospects you lead along the funnel, the more conversions you’ll make.
In fact, it’s been shown that phone call conversion rates are 10 times higher than those resulting from clicks.
Perhaps this is because 61% of mobile users call a business when they’re in the purchase phase of the buying cycle. Maybe it’s because prospects understand that if a company makes it easy to get in touch with them, then they’ll likely respond quickly to all future inquiries.
Whatever the reason, click-to-call buttons could become a potential conversion goldmine.
4. They improve the ROI of digital marketing efforts
Every marketer wants to improve their ROI. Not only does this lead to increased profits, but it also means that the marketing department will be more effective — and will likely receive more investment going forward. With click-to-call functionality, marketers can expect to increase their digital marketing ROI by a massive 143% (according to some estimates).
5. They improve your customer experience
Winning a new business isn’t the be-all and end-all of running a successful company. Having click-to-call buttons also makes it drastically easier for customers to ring up your customer service agents if they’re having an issue.
Given that 93% of customers are likely to make repeat purchases with companies that have excellent customer service, adding click-to-call functionality might become your company’s key to ensuring outstanding customer retention. Nearly 90% of companies compete based on customer experience, so you need to find a way to set yourself apart from the competition.