OKRs-objectives and key results

OKRs-objectives and key results is a goal-setting technique.

OKRs are typically written with an Objective at the top and 3-5 supporting Key Results below it. They can also be written as a statement:

I will (Objective) as measured by (Key Results).

Objectives should be:

  • Actionable
  • Time-bound
  • Ambitious

Use OKRs when…

  • You want to set more ambitious goals: OKRs are designed to be more ambitious than SMART goals, encouraging innovation and creativity in your business
  • You need to align multiple teams and departments around a common objective: OKRs are great for organizational alignment, creating a sense of unity and shared purpose that’s particularly valuable in large organizations with siloed structures
  • You want to track progress towards outcomes, rather than tasks: OKRs are outcome-focused, tracking progress toward a desired outcome, rather than task completion

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