Both campaign verticals and audiences play vital roles in your marketing strategies. To decide which approach to use, consider the following factors:
Campaign Structure: Use verticals to categorize and manage your marketing campaigns. This helps with organization, budgeting, and reporting.
Audience Segmentation: Use audiences for personalization and targeting within your campaigns. They are especially useful for creating tailored content and messages.
Align with Goals: Ensure that your choice of verticals and audiences aligns with your marketing goals and objectives. Utilize verticals for campaign organization and audiences for precise targeting.
Consistent Strategy: Maintain a cohesive strategy that integrates verticals and audiences to maximize the benefits of both. This involves creating campaigns within the appropriate verticals and targeting the right audiences within those campaigns.