How to enable Global Subscription Status Field in Entity Record?

To enable the Global Subscription Status field, it is required to enable the feature “Marketing Automation”.

Solution

1. Navigate to Setup > Company > Enable Features
2. Click CRM
3. Marketing Automation: Check the checkbox.
4. Click I Agree
5. Click Save  

To default the Global Subscription Status field to Soft Opt-In for new entities, perform the following steps:

1. Navigate to Setup > Marketing > Marketing Preferences
2. Unsubscribed to Marketing By Default: Remove the Checkmark
3. Click Save