User must have created a pixel in the TikTok Ads Manager for sending events via web site through installing the pixel base code or send events via Events API. The following are the prerequisites for Tick-Tok integration.
a. In TikTok Ads Manager, navigate to Tools > Events.
b. Click the Manage button for Web Events and click the Set Up Web Events button.
c. Enter the Pixel Name and select Events API as the Connection Method.
d. Select the Installation Type.
Manually Set Up Events API: select this option for integrating directly with TikTok for server-to-server reporting.
