Being a NetSuite provider, using video content on social media can really increase one’s visibility, thought leadership, and engagement with potential clients. Let’s walk through the process of creating exciting videos that resonate with your target audience.
Understanding Your Audience and Platform
Before diving into content creation, it’s essential to understand two key elements:
- Your target audience: CFOs, IT directors, operations managers, and other decision-makers in businesses looking for ERP solutions.
- The platforms they use: While B2B audiences are active on LinkedIn, don’t overlook the potential of YouTube, Twitter, and even Instagram for reaching younger decision-makers.
Creating Engaging Social Media Videos
- Hook Your Viewers Instantly
You need to grab attention quickly:
Start with a compelling statistic about business efficiency or ROI.
Pose a question about common ERP challenges.
Tease a NetSuite feature that solves a significant pain point.
Example: “Did you know that companies using NetSuite report a 50% reduction in financial close times? Here’s how…”
- Keep It Concise and Focused
While B2B content often requires more depth, social media videos should still be concise:
LinkedIn: 1-2 minutes for optimal engagement.
Twitter: 30-45 seconds.
YouTube: 2-3 minutes for quick tips, 5-10 minutes for more in depth topics.
Focus on one NetSuite feature or business solution per video to maintain clarity.
- Tell a Story
Use storytelling to make complex NetSuite features more relatable:
Beginning: Introduce a common business challenge.
Middle: Explain how NetSuite addresses this challenge.
End: Share a success story or key benefits.
- Use Visually Appealing Elements
Make your videos stand out with professional visuals:
Use NetSuite’s interface in screen recordings.
Incorporate animated charts to show ROI or efficiency gains.
Include text overlays for key points and statistics.
- Optimize for Silent Viewing
Many professionals watch videos without sound while at work:
Use captions or subtitles.
Incorporate text overlays for key NetSuite features or benefits.
Ensure your visuals can convey the message without audio.
- Leverage Industry Trends and Challenges
Stay relevant by addressing current business trends:
Discuss how NetSuite supports remote work.
Explain NetSuite’s role in digital transformation.
Address industry-specific challenges and solutions.
- Show Authenticity and Expertise
Build trust with your audience:
Feature real team members in your videos.
Share customer success stories and testimonials.
Provide behind-the-scenes looks at your NetSuite implementation process.
- Include a Clear Call-to-Action (CTA)
Guide your viewers on next steps:
Invite them to schedule a NetSuite demo.
Direct them to a whitepaper or case study.
Encourage them to follow your account for more NetSuite tips.
- Optimize for Each Platform
Tailor your content for each platform’s specific features and audience expectations:
LinkedIn: Share thought leadership content, customer success stories, and quick NetSuite tips.
YouTube: Create in-depth NetSuite tutorials, feature overviews, and industry-specific solution demonstrations.
Twitter: Share quick tips, industry news, and teasers for longer content.
Instagram: Use Stories and Reels to share quick tips, team culture, and behind-the-scenes glimpses of NetSuite implementations.
- Analyze and Iterate
Use platform analytics to understand what resonates with your audience:
Track metrics like view duration, engagement rate, and lead generation.
Identify which NetSuite features or topics generate the most interest.
Continuously refine your content strategy based on these insights.
Content Ideas
- “NetSuite Feature Spotlight” series
- Customer success story videos
- “Ask the Expert” Q&A sessions
- Industry-specific NetSuite solution overviews
- Quick tips for maximizing NetSuite efficiency
- Comparisons of NetSuite vs. other ERP solutions
- NetSuite implementation best practices
- Sneak peeks of upcoming NetSuite features or updates