Creating SEO-friendly URLs in SuiteCommerce Advanced (SCA) improves search engine visibility and user experience. Here’s how to set them up effectively:
1. **Enable Descriptive URL Components**
In SCA, you can define custom URL components for categories, product names, and pages. Using NetSuite’s configuration options, set URL components to descriptive keywords relevant to the content. For example, a product like “Blue Running Shoes” should have a URL like `/products/blue-running-shoes` rather than generic IDs.
2. **Utilize Canonical URLs**
To prevent duplicate content issues, configure canonical URLs in SCA. This tells search engines the preferred version of a URL if similar content exists across multiple pages. In NetSuite, you can set canonical tags through the SEO settings in the backend or customize them on a page-by-page basis.
3. **Add Keywords in Page Titles and Metadata**
Optimize URL slugs to include keywords and mirror them in the page’s title and meta descriptions. This reinforces SEO relevance and improves search rankings. Ensure that titles and descriptions stay concise and unique to prevent keyword stuffing penalties.
4. **Implement URL Redirection for Deleted or Moved Pages**
If products are discontinued or pages are moved, use 301 redirects to guide traffic to the new location. This maintains search equity and prevents broken links from affecting SEO. NetSuite’s URL redirect management can handle this and maintain consistency in search results.
5. **Optimize for Breadcrumb URLs**
Breadcrumbs help both users and search engines understand the structure of the site. Implement structured breadcrumb URLs in SCA’s page templates, which creates a clear, navigable structure that is favored by search engines and makes navigation smoother for users.
Through these steps, SCA sites can establish clear, descriptive URLs that rank better in search results, boosting traffic and enhancing the shopping experience.