Email templates in SuiteCommerce Advanced (SCA) are a powerful yet underutilized tool for enhancing customer communication. These templates, such as order confirmations, password resets, and shipping notifications, allow businesses to reinforce branding and provide a seamless customer experience.
To begin customization, navigate to Setup > Company > Email Templates in NetSuite to locate the default templates. These templates are often basic and lack customization. By linking these templates to SCA’s handlebars files and backend scripts, you can add dynamic data such as customer names, order details, and shipping statuses.
The Emails.js SuiteScript file is a critical component for handling email logic. Modify this file to pass additional data to templates, ensuring dynamic content reflects real-time information. On the frontend, handlebars templates allow you to incorporate custom HTML and CSS, enabling consistent branding across email communications.
Additionally, consider localization if your site supports multiple languages. Update the translation files and conditional logic in the email templates to support language-specific content.
Finally, test your changes by creating test orders or customer scenarios to ensure email templates display correctly and all placeholders are populated. Well-designed emails not only improve user trust but also reinforce a professional brand identity, making them a key component of customer retention strategies.