Best Practices for HTML Templates in Marketing Campaigns & Email Templates

OverviewCreating HTML templates for NetSuite Marketing Campaigns and Email Templates requires careful design for compatibility across email clients. This quick guide offers essential tips for NetSuite admins to craft effective email content that renders well and communicates clearly.

Key Terms:HTML Template: Code for designing email layouts for marketing campaigns.Marketing Campaigns: NetSuite feature for promotional email outreach.File Cabinet: NetSuite storage for files like images, accessible via URLs.

Tips:

Plan Layout First: Sketch your email design as a grid of blocks before coding to ensure a structured layout.Upload Images to File Cabinet:Upload images to Documents > Files > File Cabinet, check “Available Without Login” for public access, and note their URLs for HTML use.

Use Simple HTML Code: Stick to basic HTML (e.g., tables, inline CSS) for compatibility. Avoid <div>, <span>, external CSS, JavaScript, or complex files like Flash or PDFs.

Prioritize Text Over Images: Ensure key messages are in text, not just images, as recipients may disable image display. Use images as visual enhancements with alt text.

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