Author: Annmariya Seby

Several months back, Google published a short document outlining their ranking systems. As far as ranking systems go, Google uses multiple processes to determine which sites and pages are most relevant to your query. It also uses technology borrowed from click fraud detection. The most significant change from last year was the increased importance of… Continue reading Google Publicizes Document on More Notable Ranking Systems

Several new state data protection laws will go into effect in 2023, and many market leaders will be required to make some changes to the way they collect and use personal information. The first of these laws will take effect in California on January 1, 2023, and five other states will introduce new laws during… Continue reading New AdSense Data Protection Laws Coming in 2023

Using social media is a great way to improve customer service and attract new customers. It also allows brands to personalize messaging. They can respond to comments, questions, and concerns directly from their followers. This is important because customers expect quick replies.  The most important benefit of using social media is real-time engagement. By providing… Continue reading What is Social Media Marketing?

Earlier this year, Yelp announced two new ad products. They are ad units that serve video and image ads. These products allow national brands to reach local consumers. These ads are also designed to reach people in specific locations. They can be 7-second to 30-second video ads, or static images. These ads run for a… Continue reading Yelp Introduces Video and Image Spotlight Ads

The new feature lets you search using a picture. You can point your phone camera at something and have Lens identify what is in the picture, giving you the answer you need. It works just like Google search, except that it uses the picture as the input. It can even recognize text and barcodes to… Continue reading Google Adds Google Lens Button to Home Page Search Box

The next time you see an error message from Google Search Console, pay attention to the structure of the error message. Sometimes, the structured data in your page is not properly formatted. These errors are called “semantic errors” in Google Search Console. Fortunately, there are ways to fix them. First, you should determine which schema… Continue reading Google Search Console Mislabeled Structured Data Errors As Errors

If you’ve got an HTML page that contains structured data, you may have seen an error message labeled “Unparsable Structured Data Error.” This means your site’s code is not complete or valid. While the error itself doesn’t hurt your rankings, it does signal to Google that your site is not maintained properly. The good news… Continue reading Google Search Console – Mislabeled Structured Data Errors As Warnings

Audio advertising has become a popular option for online marketers in recent years. This type of advertising can increase both traffic and offline sales. Google is actively working on new features for audio monetization. This new service will allow advertisers to buy digital audio inventory through Google Ad Manager. The platform will also make programmatic… Continue reading Google Makes Audio Ads Available To All Advertisers

LinkedIn recently introduced an option for users to add automatic captions to their videos. This feature helps people with hearing and vision impairments see and understand the content of videos. It also allows users to shorten longer video files by combining clips and exporting them. This feature is free and quick to use.  Adding captions… Continue reading LinkedIn Adds Automatic Captions To Videos

Organic search results are the results of queries calculated strictly algorithmically, without the interference of paid advertisements. This type of search is considered the most natural and reliable. It is the way to go when you’re looking for information on a specific topic. Organic search results are the best of the best and should be… Continue reading What Is Organic Search?