Author: Annmariya Seby

Conversion rate is a measurement of the percentage of website visitors that convert into paying customers. This number can be very useful for measuring the success of marketing efforts. It helps determine where your marketing efforts need improvement and helps you set new goals. There are several ways to improve conversion rates, including optimizing your… Continue reading What Is Conversion Rate & How Do You Calculate It?

The new competitive advantage in SEO is Adaptability. This new approach is local but global in nature, and the successful adaptation is communicated, amplified, and refined. The adaptive environment must encourage learning, autonomy, flexibility, and a culture of risk-taking. This article describes the challenges big businesses face in this new competitive environment. You can apply… Continue reading The New Competitive Advantage in SEO

The fundamentals of SEO still apply, but the emphasis has shifted to a more user-first approach. In February 2011, Google updated its Panda and Core Web Vitals algorithms, which focus more on the experience of the user. However, user-first optimization is crucial to organic search. Here are three key reasons why. A user-friendly website can… Continue reading Three Reasons Why Having A User-First Approach To SEO Is Important

A schema markup audit can help your website get a higher ranking in search results. It also gives you a baseline to measure your website’s performance and compare it to that of your competitors. A deeper on-going audit can identify correlations and help you generate more leads. There are a few steps to take, but… Continue reading How to Do a Schema Markup Audit in WordPress

Google local justifications work on the basis of search intent. This is the reason why users enter keywords in Google, which are intended to help them find a store near them. If a user enters the search term “reversible jacket”, they may expect a range of results, including e-commerce websites, online magazines, and specific articles.… Continue reading Google Local Justifications

Google local justifications work on the basis of search intent. This is the reason why users enter keywords in Google, which are intended to help them find a store near them. If a user enters the search term “reversible jacket”, they may expect a range of results, including e-commerce websites, online magazines, and specific articles.… Continue reading Everything You Need to Know About Google Local Justifications

A good way to understand how your SEO is working is to measure how many clicks it gets per URL. While you can easily calculate clicks, the true value of SEO lies in conversion rates. Fortunately, CTR can be easy to measure. This metric is a good starting point for any SEO campaign. To find… Continue reading How to Measure the Value of SEO With CTR

In performance reports, you can now use the Google Search Console compare feature to see how different metrics performed on different domains and pages. The compare feature displays the metric data in a colored background whereas the unselected metrics have a white background. To view the metrics you have selected, select the relevant performance graph.… Continue reading How to Use the Google Search Console Compare Feature in Performance Reports

You may be wondering, Does Google Crawl URLs In Structures Data? If you have a website that uses structured data, you can use a tool called Google Structured Data Testing to see if your URLs are correctly tagged. Adding structured data markup to your URLs is not a guarantee that your URLs will appear in… Continue reading Does Google Crawl URLs In Structured Data?

The nofollow attribute is a hyperlink attribute that Google does not count as a follow. Earlier this year, Twitter removed the nofollow attribute from links in tweets, either accidentally or on purpose. Twitter’s move has caused some confusion and concerns among users. This article will discuss some of the consequences of the new policy and… Continue reading Twitter Removes Nofollow Attribute From Links in Tweets