Author: Annmariya Seby

LinkedIn has just announced the launch of Business Manager, a new platform that makes it easier to manage your company pages, ads, and people from one centralized location. The company has recognized the challenges that marketers face, and is making this change to help make marketing campaigns on the social network easier. With this new… Continue reading LinkedIn Announces Business Manager

Using website metrics to improve SEO can help you understand what kind of content is converting visitors. While most SEO strategies focus on increasing the number of sessions, user interactions can reveal any hurdles in conversion. There are free and paid platforms for tracking user experiences such as Hotjar and Microsoft Clarity. By tracking these… Continue reading When and How to Analyze UX Metrics to Improve SEO

You can now set the translated results search appearance filter in Google’s Search Console. Google will translate your page’s results automatically, so that your content is displayed to searchers in their native language. This filter is opt-in by default. However, you may wish to opt-out if you’d like to prevent Google from automatically translating your… Continue reading Google Search Console Adds Translated Results Search Appearance Filter

If you’re sick of seeing the same old posts from everyone, limit the visibility of your tweets by using Twitter’s new Circle feature. By adding 150 of your friends to your Circle, you can control who can see what you tweet and who can reply to your tweets. People in your Circle won’t be notified… Continue reading Twitter Circle – Limit Who Can See Your Tweets

As with any advertising strategy, the first step in optimizing your ads is understanding how they perform. Google’s Ad Strength indicator measures the success of your ads and provides actionable tips to improve them. Ads that are weak in ad strength often require more work to improve. To ensure that your ads have a good… Continue reading Google Responsive Search Ads – What You Need to Know

Is there an algorithm specific to each niche? We need to understand what Google uses to rank websites. It has multiple algorithms, and each one targets a different niche. Specifically, the algorithm for Payday Loans targets a particular niche. Some of Google’s algorithms are global, while others target specific countries and niches. Some algorithms roll… Continue reading Does Google Use Different Algorithms For Each Niche?

Google has recently shared information about the AI models it is using to keep searchers safe from offensive content. The two main models are called MUM and BERT and both help the company detect crisis situations, and they are designed to reduce the amount of spam and unexpected explicit content on its search results. According… Continue reading Google Explains How AI Keeps Search Safe Via MUM and BERT

One of the most important aspects of mobile SEO is to keep content consistent across all versions of your website, including desktop and mobile versions. This is because Google wants to make sure your content is similar across all versions. Moreover, mobile-friendly design is crucial for a smooth user experience. Lastly, you shouldn’t use Flash… Continue reading Mobile SEO – How to Make Sure Your Website Is Mobile-Friendly

Hundreds of millions of people have switched over to the alternative search engine. Unlike Google, DuckDuckGo does not store your IP address. It also uses Apple Maps for map functionality. Its zero-click info allows you to find information without clicking links. In addition to removing all of the clutter from the search results, DuckDuckGo also… Continue reading What is DuckDuckGo & Who Uses This Alternative Search Engine?

Google multi-search is Google’s latest innovative search feature that lets you search by image and then add text to that specific image search. Google multi-search lets you use your camera’s phone to search by an image, powered by Google Lens, and then add an additional text query on top of the image search. Google will… Continue reading Google multi-search – search by image and text at the same time