Author: Annmariya Seby

AI is becoming increasingly popular as a way of providing instant answers to search queries. With the launch of tools like Microsoft’s Bing and Google’s upcoming Bard, it’s no surprise that more search engines are dipping their toes in generative AI technology. Now DuckDuckGo is getting in the game with its own generative AI tool,… Continue reading DuckDuckGo Enters the AI Race With DuckAssist

Keyword difficulty is a metric used to estimate how difficult it would be for your site to rank in the search engine results pages (SERPs). It is based on several factors, including the competition’s capabilities, market trends, and the audience’s interests. It is one of the most important aspects to consider when selecting keywords.  There… Continue reading How to Use Keyword Difficulty in SEO

Google has been making a big push into the world of AI. From Microsoft’s Copilot to a new image-generation chatbot, the company’s bringing a host of changes to its search engine and AI. On its Experiment updates page, Google revealed a major update to Bard that will allow it to add images in its responses.… Continue reading Google Bard Adds Images in Responses

Google has just launched a new desktop search design that makes it easier to identify sites listed in both search results and ads. Like mobile search, the updated desktop layout will now display favicons and site names to help users find websites that they are interested in.  Adding a favicon to your website is important… Continue reading Google Introduces Updated Desktop Search Design

GTmetrix is one of the most popular speed test tools and provides a comprehensive analysis of your website. It also provides suggestions on how to improve your site’s performance. The tool is easy to use and has a variety of features that can help you optimize your website for speed and user experience.  The GTmetrix… Continue reading How to Use the GTmetrix Speed Test Tool

Search engine results pages (SERPs) are the battleground where every digital marketer hopes to win their SEO victories. But before you can win, it’s important to analyze them like a book and discover the unique marketing challenges and opportunities that they present.  The Google SERP is always changing and a variety of features can influence… Continue reading How to Analyze Google’s SERPs Like a Book

In the world of marketing, gated content refers to content that is only accessible after a user has provided some personal information, typically their name and email address. Gating content can be a powerful tool for businesses to generate leads and build their email lists. However, some may wonder why resource whitepapers are often gated.… Continue reading Whitepaper Gated Importance

Google Search Console is a great tool for marketers to monitor how well their websites are performing in Google search. It also gives webmasters tools for fixing any issues that may be affecting their website’s performance.  The good news is that there’s now a new way to get all the SEO and product data you… Continue reading Google Search Console Adds Daily Bulk Data Exports to BigQuery

In the SEO community, keyword-rich domains are seen as an effective way to gain a competitive edge in search results. However, this strategy can hinder long-term business success and damage your brand reputation. Instead, it’s better to build a unique brand name and invest in a domain that will help your site stand out in… Continue reading Google’s John Mueller Cautions Against Keyword-Rich Domains

A sitemap is a listing of all the pages, videos, images and files on your website. This information is used by search engines to index and crawl your site more efficiently.  They’re important to any web site because they help search engines understand how your content is organized. They also make it easier for your… Continue reading What Is a Sitemap?