How to Get Google Featured Snippets For Your Website

Featured snippets are short answer snippets that appear in the top of Google’s search results. Typically, these snippets have numerical data or images that go along with text. The information that appears in the snippet is usually useful to the user. If your site has a strong backlink profile, it can increase your chances of… Continue reading How to Get Google Featured Snippets For Your Website

Google Brings Continuous Scroll to Desktop Search Results

Currently, Google users can access up to six pages of search results, but the company is bringing continuous scrolling to desktop search results. This feature will roll out in the US first, but the company has not announced if it will eventually expand to other regions or languages.  The new feature is not quite true… Continue reading Google Brings Continuous Scroll to Desktop Search Results

What Is Search Forecasting And Why Is It Important?

Having a clear understanding of how people are searching for your product or service is a critical component to your business. Using search forecasting is one way to keep ahead of the competition and make informed business decisions. It can also help you avoid unpleasant surprises and set reasonable standards for organic search development. Search… Continue reading What Is Search Forecasting And Why Is It Important?

Link Juice – The Snake Oil of SEO

Despite all the changes in the search engine landscape, links remain an important part of Google’s search algorithm. Using links in conjunction with other SEO elements will increase your site’s overall SEO power. In particular, links will help you rank for competitive keywords.  There are many ways to build links. Some common methods include submitting… Continue reading Link Juice – The Snake Oil of SEO

YouTube is Testing Shopping and Affiliate Features in Shorts

Adding shopping features to YouTube Shorts is just the beginning of YouTube’s plan to make the video platform a shopping destination. As part of its push to be an ecommerce hub, YouTube has launched a new affiliate program and is testing shopping features for creators.  YouTube’s affiliate program will allow creators to earn commissions from… Continue reading YouTube is Testing Shopping and Affiliate Features in Shorts

Google Search Console Adds Shopping Tab Listings Feature

Earlier this month, Google announced the Shopping tab listings feature, which will be available in the Search Console over the next few weeks. This new feature will help merchants to better display products on Google’s search results page. This new feature will also help merchants to reach more people. It’s estimated that over 43% of… Continue reading Google Search Console Adds Shopping Tab Listings Feature

How Google’s Panda Algorithm Evolved Into the Coati Algorithm

During the last several years, Google has been making updates to their algorithm that have improved the quality of search results. These changes have helped to boost content that is relevant, informative and most importantly, useful to the searcher.  Panda was the first of a series of quality control checks that have been implemented by… Continue reading How Google’s Panda Algorithm Evolved Into the Coati Algorithm