Author: Neeraja Gopinath

Search forecasting is a crucial part of any SEO strategy. It helps digital marketers identify page performance, estimate sales and determine the expected value of their SEO efforts. In addition, it provides a way for businesses to budget for future campaigns. By predicting organic search traffic, companies can allocate resources and establish internal benchmarks. In… Continue reading What Is Search Forecasting And Why Is It Important?

Google’s Jagger update is one of its major algorithm changes. It was introduced in September 2005 and was the first major algorithm change since the Florida update in 2003. It focused on a number of technical and statistical factors. It also targeted link farms and duplicate content. Combined with other updates, it could mean big… Continue reading What is Google’s Jagger Update?

Whether you’re a small ecommerce store or a large enterprise, AI is a powerful tool that can help you give your customers what they want. From personalized product recommendations to seamless shopper experiences, a little AI can go a long way. It can also improve your ecommerce efficiency, logistics, and even customer service.  As more… Continue reading Give Your Customers What They Want With Ecommerce AI

Having a website that’s fully indexed is crucial for achieving search engine rankings. Search engines use a variety of methods to index your site. These include bots and crawlers that follow links and pages to find more content. A site audit can help you optimize your website for indexing. There are also tools you can… Continue reading 10 Steps To Boost Your Site’s Crawlability And Indexability

Whether or not an IP address actually has a role in your Google ranking depends on your particular situation. While it is true that a good IP will improve the performance of your website, that is not enough to guarantee top-of-the-line rankings. For this reason, you should consider using a dedicated IP for your website.… Continue reading Is IP Address A Google Ranking Factor?

Whether you are an SEO professional, webmaster, or web designer you should be aware of the latest Google Search spam policy. There are plenty of reasons why your website could end up in Google’s black hole. One of the biggest reasons for this is malware and other unscrupulous content. The new policy focuses more on… Continue reading Google Search Adds New Spam Policy

If you’re in SEO, you may be wondering how seasonality affects the SERPs. Google has implemented some algorithm changes in recent years that can impact your ranking, and seasonality is no different. Google recently updated its algorithms in June and March, and those changes have affected the way your site ranks in Google searches. If… Continue reading How Seasonality Affects the SERPs and What It Means For SEO

Google has updated its ImageObject API, making it easier for websites to use image metadata. It has added three new properties, including copyright, creator and credit. These properties are an improvement over the previous method of using IPTC photo metadata. The IPTC is a standards body for news media, and it aims to make adding… Continue reading Google Updates Image Structured Data API

When creating a Tweet, there are a few things you need to keep in mind to make it as relevant as possible to your audience. One important factor is to use the right keywords. Twitter uses an algorithm to determine which Tweets are most likely to engage users. The algorithm takes into consideration several factors,… Continue reading How The Twitter Algorithm Works & Optimizing For It

Keyword cannibalism occurs when two or more pages on your website are optimized for the same keyword. This can cause the search engines to split the click-through rate across the pages, which can hurt your rankings. Google also penalizes sites that have duplicate content. To avoid this problem, you should always check your website’s content… Continue reading Keyword Cannibalism IN SEO