Author: Neeraja Gopinath

Whether you’ve just discovered that your website has been penalized by Google or you’re wondering what to do next, it’s important to understand the process involved. A manual action notification will explain why your website was penalized and what you can do to fix it. The process will vary depending on the specific penalty, but… Continue reading What Happens If Your Website Gets Hit with a Google Penalty?

There are several ways to avoid algorithmic penalties and maintain top rankings for your website. Some are automatic, while others are manual. In either case, you’ll need to check your keyword and brand name rankings for any signs of penalty. There are also several methods you can use to reclaim your rankings.  Anchor text  One… Continue reading How to Avoid SEO Penalties in Algorithm-Stricken Industries

Videos are a powerful tool for search engine optimization, boosting traffic and conversions. When done correctly, they can help you outperform your competitors. Depending on how you use them, videos can support your content strategy or stand alone. Whether you use them to boost conversions, increase traffic, or boost engagement, videos can boost your SEO… Continue reading How Do Videos Help Your SEO Strategy?

There are two ways to add Google Analytics to your WordPress site: by using plugins or by manually adding the code. Plugins allow you to place the code in various places on your site, but manual embedding is not recommended unless you are very advanced in WordPress. To manually embed the code, you will need… Continue reading How To Add Google Analytics To WordPress

YouTube got 1.953 billion unique visitors worldwide in May 2022. The platform received 35.083 billion monthly visits that month with an average visit duration of 21:41.  YouTube’s algorithm tries to match each viewer to the videos they’re most likely to watch and enjoy. But, with over 500 hours of video content uploaded every minute, this is a Herculean task.  YouTube’s search and… Continue reading How Does the YouTube Algorithm Work?

It’s challenging to write compelling, descriptive meta titles – and even more so when you have thousands of pages to contend with. Meta titles are nothing new to the world of SEO. We need them because crafting interesting titles can improve clicks and sales. They help readers and search engines alike understand what the page is… Continue reading Tips For Writing Unique Meta Titles At Enterprise Scale

WordPress proposal takes aim at improving security and performance of third-party plugins. WordPress announced a proposal to take a more proactive approach toward third party plugins in order to improve security and site performance.  What is being discussed is a plugin checker that will make sure that plugins are following best practices.  Third-party plugins are… Continue reading WordPress : Improve Security and Performance of Plugins

With a responsive ad format, you no longer have to worry about re-testing your ad. This new version of the Google AdWords platform shows you which headlines, descriptions, and ad combinations are converting the best. And the best part is that you can pin your winning ad combinations to your website, giving your ads the… Continue reading How to Optimize Google Responsive Search Ads

Google has announced that it is bringing optimization scoring to Performance Max campaigns. This new feature will provide advertisers with detailed insights into the performance of their campaigns. It will also help them identify any performance fluctuations and make adjustments to maximize campaign performance. The new feature will analyze product feeds and top-moving products, groups,… Continue reading Google Brings Optimization Score To Performance Max Campaigns

Google’s Search Advocate, John Mueller, has stated that linking to HTTP pages won’t impact the ranking of your website. In 2014, the HTTPs protocol started affecting rankings. In other words, users may get confused and end up on a site that isn’t secure. However, this won’t affect your ranking because Google doesn’t penalize sites that… Continue reading Will Linking to HTTP Pages Impact SEO?