Author: Neeraja Gopinath

You should start by thinking of the search query that you would make for your product or service. It will help you determine which words and phrases will be most effective in your content. Then, you can expand on those keywords to build search queries. Depending on the type of content you have to produce,… Continue reading The Difference Between Search Queries And Keywords

By now, most people are using social media on a daily basis, and new platforms like Instagram, Facebook, and YouTube are constantly being created to attract new users and advertisers. YouTube, for example, has been estimated to be the world’s second most visited website by 2021. Facebook is estimated to be the world’s third most… Continue reading Social Media Algorithms & How They Work

If you’re unsure of how the new Google Multilingual Title Algorithm works, you should know what it means for your website. If your title contains multiple languages or alphabets, Google will translate the title for you. You can also opt to use a transliteration, which is a translation of a given language using a different… Continue reading Google Multilingual Title Algorithm Update

If you have been watching your SERPs, you may have noticed that the last few days have been a little strange. Google releases a core update every so often and you should be on the lookout for any changes. This new update is expected to affect the way search results are displayed for all users.… Continue reading Google Releases May 2022 Broad Core Update

More FAQ rich results are being displayed in Google Search. If your content is rich and informative, more people are likely to click on your page, and that’s a good thing for your website. However, if you want to benefit from this new feature, you’ll need to follow some simple rules. Make sure your FAQ… Continue reading More FAQ Rich Results Being Displayed in Google Search

If you want to find out how many links your site has, you should first audit its backlink profile. This will allow you to see how many links are coming to your site and where they are coming from. You can also use tools such as Ahrefs to see what your competitor’s backlink profile looks… Continue reading How to Audit Your Site’s Backlink Profile

If you haven’t checked your LinkedIn feed lately, you may have been wondering what’s new. A recent update has shifted the algorithm to prioritize posts from people you know, interact with, and have the most in common with. While you can still browse posts from anyone, this new change aims to increase engagement. You can… Continue reading What is New Update in the LinkedIn Feed?

Among the many benefits of Smart Bidding is its ability to adapt your campaign to your specific needs. Instead of simply adjusting your bid for every auction, it analyzes historical data to determine what conversion methods are most effective for your campaign.   Target ROAS is another Smart Bidding option. This strategy makes use of Google’s… Continue reading What is Smart Bidding?

Personalization can be achieved through a variety of methods. One way is to exploit homophily, which is the concept of showing search results that are similar to those of the searcher. This is most common with people searches, and is most often used to find similar companies or social circles. Other types of personalized search… Continue reading The Anatomy of Personalized Search

If you’ve been doing keyword research for a while now, you’ve probably noticed how much easier it is to do with the use of AI-powered tools. Gone are the days of sorting through spreadsheets of thousands of keywords and manually analyzing the SERPs. AI-powered keyword research tools analyze the data and categorize it into topics… Continue reading Artificial Intelligence Will Play a Bigger Role in SEO