TikTok for Business offers tools that allow businesses to share marketing data with TikTok. TikTok Events API provides advertisers with a reliable connection between TikTok and advertiser’s marketing data, across web, app, and offline (eg. Store, CRM) channels with the ability to customize the information they share with TikTok. For website connections, having an Events… Continue reading TikTok Integration: Events API
Author: Achu T V
How to Enable Auto Event Setup for TikTok Pixel
Auto Event Setup leverages information collected via the pixel’s Enhance Data Postback feature to setup key standard events (eg. ViewContent, AddToCart, etc.) and parameters (eg. value, currency and content_id, etc.) automatically. Once enabled, advertisers will see the events and parameters in Events Manager, and can use them to optimize campaigns, and measure results.. Before you… Continue reading How to Enable Auto Event Setup for TikTok Pixel
Parameters for TikTok Pixel Web event tracking
Parameters are properties that can be paired with any event to impact campaign performance. Certain parameters are required, while others are highly recommended to improve performance. content_type: Value must be set to “product” or “product_group”. If you use sku_id as “content_ids” or “contend_id”,use “product”, if you use item_group_id as “content_ids” or “contend_id”, use “product_group”. This field… Continue reading Parameters for TikTok Pixel Web event tracking
Event Deduplication in Tiktok Pixel integration
Event Deduplication is required for advertisers using both the TikTok Pixel and Events API to share duplicate copies of events, which report the exact conversion on their website. If TikTok recognizes that events overlap and are duplicate copies of the exact conversion, we will keep and enrich the first event to ensure that no double… Continue reading Event Deduplication in Tiktok Pixel integration
Meta Pixel Integration: Function for sending events
“Meta pixel integration” refers to the process of integrating and utilizing the Meta Pixel (formerly known as Facebook Pixel) with other platforms or websites outside of Meta’s (Facebook’s) ecosystem. The Meta Pixel tracks various user interactions on a website or app, such as page views, clicks on specific elements, form submissions, and purchases. This data… Continue reading Meta Pixel Integration: Function for sending events
Tick Tok APIConversion: Data pay load
The TikTok API for conversion refers to the set of tools and endpoints provided by TikTok that allow advertisers and developers to track and measure specific user actions or events that occur as a result of their advertising campaigns or interactions with TikTok content. For the API conversion We can use the below function for… Continue reading Tick Tok APIConversion: Data pay load
Tick Tok API Conversion: Function For Sending Events
The below function can be used for sending the events to the TikTok pixel ad account for the conversion tracking sendEventData: function (data) { try { var token = Configuration.get(‘TicktokPixel.Token’); … Continue reading Tick Tok API Conversion: Function For Sending Events
Tick Tok API Conversion: Access token API
To generate the Access Token for the TikTok Pixel API conversion, log in to your TikTok ad account. Navigate to Tools > Events, click on the Pixel, go to Event Settings, and generate the token in the Access Token option.
Create a Pixel In TikTok Adv account : TikTok integration
User must have created a pixel in the TikTok Ads Manager for sending events via web site through installing the pixel base code or send events via Events API. The following are the prerequisites for Tick-Tok integration. a. In TikTok Ads Manager, navigate to Tools > Events. b. Click the Manage button for Web Events and… Continue reading Create a Pixel In TikTok Adv account : TikTok integration
Children’s Online Privacy Protection Act (COPPA) Requirements Adherence on the Netsuite Webstore
Scenario User wants to make sure that if web store users are under the age of 13 years old, the NetSuite web store adheres to the requirements set out by Children’s Online Privacy Protection Act (COPPA). Solution NetSuite does not have any specific steps to comply as NetSuite is exempted to this. NetSuite does… Continue reading Children’s Online Privacy Protection Act (COPPA) Requirements Adherence on the Netsuite Webstore