Author: Krishnan Seetharam

SEO Vs. PPC: Pros, Cons & Differences

SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two distinct digital marketing strategies, each with its own set of pros, cons, and differences. SEO (Search Engine Optimization): Pros: Cost-Effective in the Long Run: While the initial investment in SEO can be significant, the long-term costs are generally lower compared to PPC. Once your website ranks… Continue reading SEO Vs. PPC: Pros, Cons & Differences

Artificial Intelligence in Online Marketing

Artificial Intelligence (AI) has revolutionized online marketing, reshaping strategies and enhancing overall efficiency. This technology, mimicking human intelligence, is employed across various marketing facets, delivering several benefits for businesses. Here’s an exploration of how AI is influencing and transforming the landscape of online marketing: Personalized Customer Experiences: AI algorithms analyze vast amounts of data to… Continue reading Artificial Intelligence in Online Marketing

Interactive Marketing & its Benefits

Interactive marketing is a strategy that engages customers directly, encouraging them to participate in the marketing process. It goes beyond one-way communication, allowing for a two-way exchange between the brand and the consumer. Here are some benefits of interactive marketing: Engagement: Interactive marketing captures the audience’s attention and encourages active participation, leading to higher engagement… Continue reading Interactive Marketing & its Benefits

What are outbound marketing activities?

Outbound marketing activities involve reaching out to potential customers through various traditional marketing tactics. Some common outbound marketing activities include: Cold Calling: Contacting potential customers via phone to introduce products or services and generate leads. Direct Mail: Sending promotional materials, such as brochures, flyers, or catalogs, to a targeted list of recipients via postal mail.… Continue reading What are outbound marketing activities?

What are inbound marketing activities?

Inbound marketing activities are focused on drawing potential customers to your products or services through valuable content, interactions, and experiences. Some key inbound marketing activities include: Content Creation: Developing informative and engaging content such as blogs, articles, videos, and infographics to attract and educate your target audience. Search Engine Optimisation (SEO): Optimising your website and… Continue reading What are inbound marketing activities?

On-ground events in outbound marketing offer the following advantages:

Direct Interaction: On-ground events enable face-to-face interactions, fostering stronger relationships and trust-building with potential clients. Brand Visibility: These events provide the opportunity to showcase products or services, increasing brand visibility and awareness among the target audience. Targeted Marketing: These events allow businesses to reach a specific, local target audience, resulting in more precise and effective… Continue reading On-ground events in outbound marketing offer the following advantages:

E-A-T as a Keyword Ranking Factor

“E-A-T” stands for Expertise, Authoritativeness, and Trustworthiness. It’s a set of principles or criteria used by Google’s search quality raters to assess the quality of web content, especially for topics that could impact a person’s health, finances, or overall well-being. While E-A-T itself is not a direct keyword ranking factor, it indirectly influences search engine… Continue reading E-A-T as a Keyword Ranking Factor

5 PPC Reports with Google Analytics

Creating comprehensive Pay-Per-Click (PPC) reports with Google Analytics involves tracking and analyzing various aspects of your PPC campaigns to assess their performance. Here are five essential PPC reports you can generate using Google Analytics: Traffic Sources Report: Navigate to “Acquisition” > “All Traffic” > “Source/Medium” in Google Analytics. This report shows which sources and mediums… Continue reading 5 PPC Reports with Google Analytics

Google August 2023 Core Update rollout is now complete

The Google Rollout of August 2023 Core Update is a change to the Google Search algorithm that was announced on August 22, 2023, and the rollout was completed on September 7, 2023. Core updates are designed to improve the quality of search results, and they can have a big impact on website rankings. We may… Continue reading Google August 2023 Core Update rollout is now complete