LinkedIn Ads work by allowing businesses to create and display targeted advertisements to LinkedIn’s user base, which primarily consists of professionals and business users. Here’s how LinkedIn Ads work: Campaign Objectives: You start by setting clear objectives for your campaign. Common objectives include brand awareness, lead generation, website visits, or engagement. Audience Targeting: LinkedIn offers… Continue reading Know how LinkedIn Ads Works
Author: Krishnan Seetharam
Importance of Webinar in B2B marketing Activities
Lead Generation: Webinars are an excellent way to capture leads. Registrants provide their contact information, allowing you to build a list of potential customers who have expressed interest in your topic. Thought Leadership: Hosting informative webinars positions your company as an industry leader and a valuable source of knowledge. This can enhance your brand’s reputation… Continue reading Importance of Webinar in B2B marketing Activities
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Please read first our previous blog on GA3 to GA4 migration to understand this blog better. Ignore if you are aware of GA4 migration. Here are the key differences between GA3 and GA4: Data Model: GA3, also known as Universal Analytics, uses a session-based data model. It tracks user interactions within a session and attributes… Continue reading Untitled
Pros & Cons of Email Marketing Campaign
Pros of Email Campaigns: Cost-Effective: Email campaigns are a cost-effective marketing strategy compared to traditional channels like print or direct mail. They require minimal investment in terms of design, distribution, and tracking. Reach a Targeted Audience: Email campaigns allow businesses to reach a specific and targeted audience. By segmenting their email list based on demographics,… Continue reading Pros & Cons of Email Marketing Campaign
Benefits & Importance Of Email Campaign
Email campaigns play a significant role in modern NetSuite marketing strategies and offer several benefits for businesses. Here are the reasons why email campaigns is important: Direct and Personal Communication: Email campaigns allow businesses to directly communicate with their target audience. By sending personalized and targeted messages, businesses can establish a direct connection with their… Continue reading Benefits & Importance Of Email Campaign
Google Universal Analytics is Going Away: Things to Consider
Universal Analytics is getting replaced by Google Analytics 4 starting July 1, 2023. However, new data will only flow into your GA 4 properties.” It’s important to migrate all data from universal Analytics before the end of June. Universal Analytics is changing to GA4 (Google Analytics 4) to provide a more advanced and future-oriented analytics… Continue reading Google Universal Analytics is Going Away: Things to Consider
Whitepaper and its importance
A white paper is an informational document that provides a solution to a particular problem. It is typically used by companies, government agencies, and non-profit organizations to inform and educate their audience about a particular topic. The purpose of a white paper is to establish the credibility of the author and to provide a persuasive… Continue reading Whitepaper and its importance