Inbound Call:
- Marketing Campaigns- The content is the first interaction with the lead
- You receive inbound marketing leads in your queue
- You follow up with the leads, success might be on 1st touch or 25th
- Qualify the lead using ANUM>SQL
Outbound Call:
- Reaching out to a contact/account(Cold calls/ Previous MQL/TAL)
- Follow a touch plan to engage the lead
- Use NetSuite’s content to engage the lead, by providing timely/relevant content
- The first interaction could be your call… be prepared
- Research and Key contacts
- Use your hook/trigger events to start a conversation
- Regular Follow-up
- Share NetSuite content
- Qualify ANUM/BANT and SQL
- Reach to a strong influencer, not necessary decision maker
- Utilize Linkedin/Sales Navigator to send customize messageto decision maker and influencers (3-5 contacts)
- Email/messages : Customize your message 2 to 3 lines concise with lot of value
- Nurture and continue placing leads in your pipeline
- Basic understanding of the pain points of your competitors ( SAP B1, Microsoft Dynamics, Tally, Quickbooks etc..) . You can leverage on this if you know what the leads current system is.
- Micro conversations: Uncover all basic details from Gatekeepers/ finance executives and IT manager/Admins.