Category: Content Writing

Using a blog to market your product or service can help you develop a closer relationship with your customers. Blog posts can answer frequently asked questions or address general concerns. Your clients will appreciate the knowledge that you can provide, and they will be able to learn more about your company or product while sitting… Continue reading 6 Reasons Why Blogging Is Important for Marketing and SEO

While writing your social media interactions, you can use some tips to ensure your post gets noticed. Here are some examples of good social media interaction posts. Regardless of the platform you use, these tips can help you achieve a larger following than you ever thought possible. Follow these tips to make your posts stand… Continue reading Tips For Writing Social Media Interaction Posts That Get Noticed

To create great content, you should consider the search intent of your audience. Creating content that satisfies search intent and meets customer needs is vital to driving qualified traffic. To create content that ranks well, Google’s search algorithm is one of the best tools to use. If you use search terms in your content, be… Continue reading Creating Content That Satisfies Search Intent and Meets Customer Needs

A content strategy, also known as a content plan, is a collection of tactics used to create, implement, and manage marketing information, materials, and collateral. You can think of it as your marketing battle plan.  And like any good plan, it needs to be detailed and comprehensive, down to what type of content you’ll be… Continue reading Tips to Improve Your Content Strategy

There are a lot of moving parts to SEO. It’s not always easy to decide whether to create new content or optimize older webpages. If you’re not sure, consider optimizing old content and making small tweaks. Having a fresh website is better for your SEO efforts than having a stale one. But remember that both… Continue reading Creating New Content Or Optimizing Old Pages For SEO?

Even though social media has become an essential part of content strategy, that doesn’t mean blogs have been left in dust. Blogging brings in more traffic and can help build brand awareness and authority. And those leads and traffic turn into customers and help create an audience.  Now, let’s learn why blogging is essential for… Continue reading 6 Reasons Why Blogging Is Important for Marketing And SEO

In addition to optimizing the content on your website, you can also consolidate your posts. The process of content consolidation will ensure that each page is optimized for a different set of target keywords. By consolidating your posts, you can boost their overall performance. Read on to find out how to consolidate your content for… Continue reading How Content Consolidation can Improve your SEO Performance

It is vital to map the buyer’s journey when creating SEO and content strategy. Identify the challenges and pain points that your buyers face. Then, create content that answers these pain points and helps them transition to the next stage. A map of your SEO and content strategy will allow you to see where there… Continue reading How to Create High-Performing SEO and Content Strategy

Good content is written to sell a concept or idea with the view to causing your reader to want to act. The action hopefully leads to them buying your product or service and sharing your work with others who may also want to purchase from you.  However good content writing is going to perform well… Continue reading Content Writing Tips For SEO

Duplicate content can be a real problem. You may not realize it, but it affects your website in more ways than one. Search engines have the same problem as human visitors. They don’t see the actual rendered page, and instead rely on the source code, which may result in two versions of the same page.… Continue reading How To Handle Duplicate Content