Category: Content Writing

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.  What is content marketing?  Content marketing is the… Continue reading Content Marketing

If you are in need of content ideas for your website, you can use one of the many AI writing tools available to you. Grammarly is an incredible tool for content writers. It can detect and correct common grammar errors. This makes it an essential tool for any content writer. Another popular tool is CopyAI,… Continue reading 7 Ways To Use AI Writing Tools To Generate Content Ideas For Your Website

The ever-changing social platform algorithms make it increasingly harder to generate engagement with your social media posts. By applying some simple writing tips, however, you can make your message more appealing to more people.  Having a social media strategy and action plan, based on your unique business goals, resources and available time, is essential to… Continue reading 7 Social Media Content Writing Tips

The power of dynamic content is well known to marketers. Today, technology has given marketers new ways to meet consumer expectations. Consumers come across platforms that can personalize content based on their browsing habits. Examples include Netflix, which provides multiple recommendations based on their viewing habits, and Google, which sends ads to their social media.… Continue reading Power Up Your Personalization Strategy With Dynamic Content

Before you begin to write your content, you must do some target audience research. Depending on the type of content you’re planning to write, audience research may involve creating reader personas. Reader personas are fictional characters that represent the types of people who will most likely purchase and use your product or service. You can… Continue reading The Importance of Audience Research and Content Analysis

Does word count really matter for SEO content? Yes and no. Although it affects the SEO process, it can also improve keyword research. For example, longer articles will rank higher in search engines than shorter articles. However, long articles may not rank as high as shorter ones. So, the best option is to find the… Continue reading Does Word Count Really Matter For SEO Content?

There are a few broad categories and types of writing that you will most likely encounter when embarking on a content writing journey: blogging, copywriting, technical writing, social media posts, and emails.  Blogging  Creating blog posts is a staple of content writing. Blog posts help to boost your website’s SEO rankings, since search engines reward websites… Continue reading What are the types of content writing?

How your customers find you can vary significantly. It may be based on their interests, needs or pain points.  Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what they need and compare to identify the best… Continue reading An SEO guide to audience research and content analysis

If you’re looking for tips on how to win at content marketing, read on. It’s time to start thinking about your target audience and tailor your content to them. A core message (also known as unique value proposition or UVP) is an essential element of any content marketing strategy. Without it, your content marketing efforts… Continue reading How to Win at Content Marketing for Solopreneurs

The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy. It’s not enough to show up on every platform and sporadically update your audience when you have… Continue reading How to craft an effective social media content strategy