Category: Search Engine Optimization

Authentication is an important aspect of Google Ads, but you might not know that there are a number of ways you can handle a Google Ads login error. Some of these errors are easy to fix, but other problems require more in depth troubleshooting. If you are experiencing a login error, the following steps will… Continue reading How to Handle a Google Ads Authentication Error

Using SEO to gain a competitive edge over your rivals is an important factor to consider in a competitive market. This can be achieved by having a professional SEO service that can optimize your website and boost your online presence. This will help you gain more exposure and make your business more successful. SEO is… Continue reading The Major Role of SEO in Boosting Your Online Presence

Having an effective SEO strategy is crucial to the success of your online business. It’s a way to increase your website’s visibility, which in turn means more traffic, higher conversion rates and a better return on investment. It’s also a powerful way to engage with customers on the web, without having to spend a dime… Continue reading How SEO Plays a Major Role in Business

What Are Backlinks? Backlinks are simply links from one website to another. Sometimes called “incoming links” or “inbound links,” backlinks are one of the most important parts of search engine optimization. Useful tools for webpage creators, backlinks make it easy to cite statistics, source claims, add context, or make recommendations, among other things. There’s also… Continue reading Why Backlinks are Important

Several months back, Google published a short document outlining their ranking systems. As far as ranking systems go, Google uses multiple processes to determine which sites and pages are most relevant to your query. It also uses technology borrowed from click fraud detection. The most significant change from last year was the increased importance of… Continue reading Google Publicizes Document on More Notable Ranking Systems

Several new state data protection laws will go into effect in 2023, and many market leaders will be required to make some changes to the way they collect and use personal information. The first of these laws will take effect in California on January 1, 2023, and five other states will introduce new laws during… Continue reading New AdSense Data Protection Laws Coming in 2023

Using social media is a great way to improve customer service and attract new customers. It also allows brands to personalize messaging. They can respond to comments, questions, and concerns directly from their followers. This is important because customers expect quick replies.  The most important benefit of using social media is real-time engagement. By providing… Continue reading What is Social Media Marketing?

Earlier this year, Yelp announced two new ad products. They are ad units that serve video and image ads. These products allow national brands to reach local consumers. These ads are also designed to reach people in specific locations. They can be 7-second to 30-second video ads, or static images. These ads run for a… Continue reading Yelp Introduces Video and Image Spotlight Ads

Whether you are an SEO professional, webmaster, or web designer you should be aware of the latest Google Search spam policy. There are plenty of reasons why your website could end up in Google’s black hole. One of the biggest reasons for this is malware and other unscrupulous content. The new policy focuses more on… Continue reading Google Search Adds New Spam Policy

The new feature lets you search using a picture. You can point your phone camera at something and have Lens identify what is in the picture, giving you the answer you need. It works just like Google search, except that it uses the picture as the input. It can even recognize text and barcodes to… Continue reading Google Adds Google Lens Button to Home Page Search Box