Category: Search Engine Optimization

The next time you see an error message from Google Search Console, pay attention to the structure of the error message. Sometimes, the structured data in your page is not properly formatted. These errors are called “semantic errors” in Google Search Console. Fortunately, there are ways to fix them. First, you should determine which schema… Continue reading Google Search Console Mislabeled Structured Data Errors As Errors

If you’ve got an HTML page that contains structured data, you may have seen an error message labeled “Unparsable Structured Data Error.” This means your site’s code is not complete or valid. While the error itself doesn’t hurt your rankings, it does signal to Google that your site is not maintained properly. The good news… Continue reading Google Search Console – Mislabeled Structured Data Errors As Warnings

Audio advertising has become a popular option for online marketers in recent years. This type of advertising can increase both traffic and offline sales. Google is actively working on new features for audio monetization. This new service will allow advertisers to buy digital audio inventory through Google Ad Manager. The platform will also make programmatic… Continue reading Google Makes Audio Ads Available To All Advertisers

What is bulk content creation? I like to think that bulk content creation will be the new term used by many social media marketers, so fingers crossed it’ll catch on. Simply put, the process of bulk content production is when you come up with a range of ideas for your social media platforms and produce… Continue reading Why Bulk Content Creating For Social Media Saves You Time

If you’re in SEO, you may be wondering how seasonality affects the SERPs. Google has implemented some algorithm changes in recent years that can impact your ranking, and seasonality is no different. Google recently updated its algorithms in June and March, and those changes have affected the way your site ranks in Google searches. If… Continue reading How Seasonality Affects the SERPs and What It Means For SEO

LinkedIn recently introduced an option for users to add automatic captions to their videos. This feature helps people with hearing and vision impairments see and understand the content of videos. It also allows users to shorten longer video files by combining clips and exporting them. This feature is free and quick to use.  Adding captions… Continue reading LinkedIn Adds Automatic Captions To Videos

Organic search results are the results of queries calculated strictly algorithmically, without the interference of paid advertisements. This type of search is considered the most natural and reliable. It is the way to go when you’re looking for information on a specific topic. Organic search results are the best of the best and should be… Continue reading What Is Organic Search?

Google has updated its ImageObject API, making it easier for websites to use image metadata. It has added three new properties, including copyright, creator and credit. These properties are an improvement over the previous method of using IPTC photo metadata. The IPTC is a standards body for news media, and it aims to make adding… Continue reading Google Updates Image Structured Data API

At Google’s ‘Search On’ 22 event, Google unveiled the latest developments in its Search and Shopping products. The changes are expected to have a huge impact on the way you find information. These announcements come from the minds of Google search experts. This year’s event is the biggest one yet, with more than a thousand… Continue reading 10 Biggest Announcements From Google Search On 22

The following are three ways to add efficiency and effectiveness to your keyword research today and discover some golden opportunities. 1. Go For Quality, Not Quantity. Identify your SERP competitors. Analyze keyword overlap. Determine keywords within striking distance. While quality is subject to your business objectives, generally speaking, you’ll be looking at how you can… Continue reading 3 Ways to unlock Keyword Gold