Category: Search Engine Optimization

If your target audience speaks different languages, offering your website content in multiple languages would make sense to provide a better user experience. But does offering different languages on your website affect organic search rankings? Can the way you organize your localized pages affect organic search rankings? The Claim: Language As A Ranking Factor Your… Continue reading Is Language A Google Ranking Factor?

There are many different Google algorithm updates, each affecting the search engine’s ranking in different ways. The latest one, called BERT, is the core algorithm that powers nearly all English-based search queries. This update was developed to understand content on webpages better, making search results more relevant to users. A core algorithm update is typically… Continue reading The History of Google Algorithm Updates

The search engine giant changes its search algorithms regularly, often several times a day. The process consists of live tests and evaluations by external Search Quality Raters. While these individuals don’t affect your rankings, they are useful in determining the impact of algorithmic changes. The process is not a secret; there are public channels for… Continue reading How Does Google Update Its Search Algorithms?

When creating a Tweet, there are a few things you need to keep in mind to make it as relevant as possible to your audience. One important factor is to use the right keywords. Twitter uses an algorithm to determine which Tweets are most likely to engage users. The algorithm takes into consideration several factors,… Continue reading How The Twitter Algorithm Works & Optimizing For It

Keyword cannibalism occurs when two or more pages on your website are optimized for the same keyword. This can cause the search engines to split the click-through rate across the pages, which can hurt your rankings. Google also penalizes sites that have duplicate content. To avoid this problem, you should always check your website’s content… Continue reading Keyword Cannibalism IN SEO

In order to achieve high organic rankings, it is essential to optimize your website for search engines. This involves fixing technical problems and security issues as well as using white-hat techniques. This process is the first step in providing a better user experience. It can be difficult to keep up with SEO issues, especially for… Continue reading Improving Search Engine Optimisation Through Technical SEO Testing

Whether you’ve just discovered that your website has been penalized by Google or you’re wondering what to do next, it’s important to understand the process involved. A manual action notification will explain why your website was penalized and what you can do to fix it. The process will vary depending on the specific penalty, but… Continue reading What Happens If Your Website Gets Hit with a Google Penalty?

Google is increasingly focusing on the context of keywords. This means that SEO experts need to develop content that answers the intent of the user. They also need to listen to customers to understand what they really want to know about their business. As a result, the focus on keywords should be less of a… Continue reading New Trends in SEO

Semantic search helps search engines understand the meaning of the search queries and give results that are relevant to the query. For example, if you search for “Jennifer Lawrence”, Google will give you relevant results that are related to the actress, fashionista, and star of the Hunger Games. This is possible because Google understands entities… Continue reading What is Semantic Search?

1. Find Your Competitors’ Best Performing Pages The more you know about your competitors’ SEO strategy, the better your own site can perform. When you take the time to figure out what’s working for the websites you compete against on the SERPs, you can take your analysis to the next level and understand why this… Continue reading 5 SEO Techniques to Be Used in 2022