Category: Search Engine Optimization

Google has announced that it is rolling out a new search engine algorithm update. Called the ‘October 2022 spam update’, it is focused on combating spam and link spam. This update will affect organic search results and should take around a week to fully roll out. Google is rolling out this update in all languages,… Continue reading Google Releases October 2022 Spam Update

A content audit is a process to review your website’s existing content. It helps you find broken links and other errors, as well as identify areas of opportunity for improving the quality of your content. This audit can also reveal issues with search visibility and usability. Ultimately, it will help you make informed decisions on… Continue reading What is a Content Audit?

Google doesn’t specify the recommended length for title tags, but most browsers display the first 50 to 60 characters. If you exceed the maximum length, Google might substitute a heading for the title. Also, the width of the title tag on mobile devices and tablets is much larger. However, you cannot set different title tags… Continue reading What Should the Title Tag Length Be in 2023?

There are several ways to avoid algorithmic penalties and maintain top rankings for your website. Some are automatic, while others are manual. In either case, you’ll need to check your keyword and brand name rankings for any signs of penalty. There are also several methods you can use to reclaim your rankings.  Anchor text  One… Continue reading How to Avoid SEO Penalties in Algorithm-Stricken Industries

In order to achieve the top rankings on the SERP, digital marketers need to create highly targeted and effective content. In addition, they need to reach out to potential customers. In order to achieve this goal, keyword difficulty is an essential SEO metric. By using an accurate keyword difficulty score, marketers can better target their… Continue reading The Importance of Accurate Keyword Difficulty Scores

Videos are a powerful tool for search engine optimization, boosting traffic and conversions. When done correctly, they can help you outperform your competitors. Depending on how you use them, videos can support your content strategy or stand alone. Whether you use them to boost conversions, increase traffic, or boost engagement, videos can boost your SEO… Continue reading How Do Videos Help Your SEO Strategy?

If you’re wondering if AMP is a ranking factor in Google’s search results, you’re not alone. More websites are using AMP to boost their page speed and improve the user experience. AMP pages have a distinct advantage over non-AMP pages in mobile searches. Besides improving user experience, AMP is also better for visibility and page… Continue reading Is AMP A Google Ranking Factor?

Conversion rate is a measurement of the percentage of website visitors that convert into paying customers. This number can be very useful for measuring the success of marketing efforts. It helps determine where your marketing efforts need improvement and helps you set new goals. There are several ways to improve conversion rates, including optimizing your… Continue reading What Is Conversion Rate & How Do You Calculate It?

There are two ways to add Google Analytics to your WordPress site: by using plugins or by manually adding the code. Plugins allow you to place the code in various places on your site, but manual embedding is not recommended unless you are very advanced in WordPress. To manually embed the code, you will need… Continue reading How To Add Google Analytics To WordPress

The new competitive advantage in SEO is Adaptability. This new approach is local but global in nature, and the successful adaptation is communicated, amplified, and refined. The adaptive environment must encourage learning, autonomy, flexibility, and a culture of risk-taking. This article describes the challenges big businesses face in this new competitive environment. You can apply… Continue reading The New Competitive Advantage in SEO