Category: Search Engine Optimization

YouTube got 1.953 billion unique visitors worldwide in May 2022. The platform received 35.083 billion monthly visits that month with an average visit duration of 21:41.  YouTube’s algorithm tries to match each viewer to the videos they’re most likely to watch and enjoy. But, with over 500 hours of video content uploaded every minute, this is a Herculean task.  YouTube’s search and… Continue reading How Does the YouTube Algorithm Work?

It’s challenging to write compelling, descriptive meta titles – and even more so when you have thousands of pages to contend with. Meta titles are nothing new to the world of SEO. We need them because crafting interesting titles can improve clicks and sales. They help readers and search engines alike understand what the page is… Continue reading Tips For Writing Unique Meta Titles At Enterprise Scale

The fundamentals of SEO still apply, but the emphasis has shifted to a more user-first approach. In February 2011, Google updated its Panda and Core Web Vitals algorithms, which focus more on the experience of the user. However, user-first optimization is crucial to organic search. Here are three key reasons why. A user-friendly website can… Continue reading Three Reasons Why Having A User-First Approach To SEO Is Important

WordPress proposal takes aim at improving security and performance of third-party plugins. WordPress announced a proposal to take a more proactive approach toward third party plugins in order to improve security and site performance.  What is being discussed is a plugin checker that will make sure that plugins are following best practices.  Third-party plugins are… Continue reading WordPress : Improve Security and Performance of Plugins

A schema markup audit can help your website get a higher ranking in search results. It also gives you a baseline to measure your website’s performance and compare it to that of your competitors. A deeper on-going audit can identify correlations and help you generate more leads. There are a few steps to take, but… Continue reading How to Do a Schema Markup Audit in WordPress

Google local justifications work on the basis of search intent. This is the reason why users enter keywords in Google, which are intended to help them find a store near them. If a user enters the search term “reversible jacket”, they may expect a range of results, including e-commerce websites, online magazines, and specific articles.… Continue reading Google Local Justifications

With a responsive ad format, you no longer have to worry about re-testing your ad. This new version of the Google AdWords platform shows you which headlines, descriptions, and ad combinations are converting the best. And the best part is that you can pin your winning ad combinations to your website, giving your ads the… Continue reading How to Optimize Google Responsive Search Ads

Google local justifications work on the basis of search intent. This is the reason why users enter keywords in Google, which are intended to help them find a store near them. If a user enters the search term “reversible jacket”, they may expect a range of results, including e-commerce websites, online magazines, and specific articles.… Continue reading Everything You Need to Know About Google Local Justifications

Google has announced that it is bringing optimization scoring to Performance Max campaigns. This new feature will provide advertisers with detailed insights into the performance of their campaigns. It will also help them identify any performance fluctuations and make adjustments to maximize campaign performance. The new feature will analyze product feeds and top-moving products, groups,… Continue reading Google Brings Optimization Score To Performance Max Campaigns

Google’s Search Advocate, John Mueller, has stated that linking to HTTP pages won’t impact the ranking of your website. In 2014, the HTTPs protocol started affecting rankings. In other words, users may get confused and end up on a site that isn’t secure. However, this won’t affect your ranking because Google doesn’t penalize sites that… Continue reading Will Linking to HTTP Pages Impact SEO?