Category: Search Engine Optimization

A good way to understand how your SEO is working is to measure how many clicks it gets per URL. While you can easily calculate clicks, the true value of SEO lies in conversion rates. Fortunately, CTR can be easy to measure. This metric is a good starting point for any SEO campaign. To find… Continue reading How to Measure the Value of SEO With CTR

You should start by thinking of the search query that you would make for your product or service. It will help you determine which words and phrases will be most effective in your content. Then, you can expand on those keywords to build search queries. Depending on the type of content you have to produce,… Continue reading The Difference Between Search Queries And Keywords

In performance reports, you can now use the Google Search Console compare feature to see how different metrics performed on different domains and pages. The compare feature displays the metric data in a colored background whereas the unselected metrics have a white background. To view the metrics you have selected, select the relevant performance graph.… Continue reading How to Use the Google Search Console Compare Feature in Performance Reports

You may be wondering, Does Google Crawl URLs In Structures Data? If you have a website that uses structured data, you can use a tool called Google Structured Data Testing to see if your URLs are correctly tagged. Adding structured data markup to your URLs is not a guarantee that your URLs will appear in… Continue reading Does Google Crawl URLs In Structured Data?

By now, most people are using social media on a daily basis, and new platforms like Instagram, Facebook, and YouTube are constantly being created to attract new users and advertisers. YouTube, for example, has been estimated to be the world’s second most visited website by 2021. Facebook is estimated to be the world’s third most… Continue reading Social Media Algorithms & How They Work

If you’re unsure of how the new Google Multilingual Title Algorithm works, you should know what it means for your website. If your title contains multiple languages or alphabets, Google will translate the title for you. You can also opt to use a transliteration, which is a translation of a given language using a different… Continue reading Google Multilingual Title Algorithm Update

The nofollow attribute is a hyperlink attribute that Google does not count as a follow. Earlier this year, Twitter removed the nofollow attribute from links in tweets, either accidentally or on purpose. Twitter’s move has caused some confusion and concerns among users. This article will discuss some of the consequences of the new policy and… Continue reading Twitter Removes Nofollow Attribute From Links in Tweets

LinkedIn has just announced the launch of Business Manager, a new platform that makes it easier to manage your company pages, ads, and people from one centralized location. The company has recognized the challenges that marketers face, and is making this change to help make marketing campaigns on the social network easier. With this new… Continue reading LinkedIn Announces Business Manager

If you have been watching your SERPs, you may have noticed that the last few days have been a little strange. Google releases a core update every so often and you should be on the lookout for any changes. This new update is expected to affect the way search results are displayed for all users.… Continue reading Google Releases May 2022 Broad Core Update