Category: Search Engine Optimization

More FAQ rich results are being displayed in Google Search. If your content is rich and informative, more people are likely to click on your page, and that’s a good thing for your website. However, if you want to benefit from this new feature, you’ll need to follow some simple rules. Make sure your FAQ… Continue reading More FAQ Rich Results Being Displayed in Google Search

Using website metrics to improve SEO can help you understand what kind of content is converting visitors. While most SEO strategies focus on increasing the number of sessions, user interactions can reveal any hurdles in conversion. There are free and paid platforms for tracking user experiences such as Hotjar and Microsoft Clarity. By tracking these… Continue reading When and How to Analyze UX Metrics to Improve SEO

If you want to find out how many links your site has, you should first audit its backlink profile. This will allow you to see how many links are coming to your site and where they are coming from. You can also use tools such as Ahrefs to see what your competitor’s backlink profile looks… Continue reading How to Audit Your Site’s Backlink Profile

You can now set the translated results search appearance filter in Google’s Search Console. Google will translate your page’s results automatically, so that your content is displayed to searchers in their native language. This filter is opt-in by default. However, you may wish to opt-out if you’d like to prevent Google from automatically translating your… Continue reading Google Search Console Adds Translated Results Search Appearance Filter

If you haven’t checked your LinkedIn feed lately, you may have been wondering what’s new. A recent update has shifted the algorithm to prioritize posts from people you know, interact with, and have the most in common with. While you can still browse posts from anyone, this new change aims to increase engagement. You can… Continue reading What is New Update in the LinkedIn Feed?

If you’re sick of seeing the same old posts from everyone, limit the visibility of your tweets by using Twitter’s new Circle feature. By adding 150 of your friends to your Circle, you can control who can see what you tweet and who can reply to your tweets. People in your Circle won’t be notified… Continue reading Twitter Circle – Limit Who Can See Your Tweets

Among the many benefits of Smart Bidding is its ability to adapt your campaign to your specific needs. Instead of simply adjusting your bid for every auction, it analyzes historical data to determine what conversion methods are most effective for your campaign.   Target ROAS is another Smart Bidding option. This strategy makes use of Google’s… Continue reading What is Smart Bidding?

As with any advertising strategy, the first step in optimizing your ads is understanding how they perform. Google’s Ad Strength indicator measures the success of your ads and provides actionable tips to improve them. Ads that are weak in ad strength often require more work to improve. To ensure that your ads have a good… Continue reading Google Responsive Search Ads – What You Need to Know

Personalization can be achieved through a variety of methods. One way is to exploit homophily, which is the concept of showing search results that are similar to those of the searcher. This is most common with people searches, and is most often used to find similar companies or social circles. Other types of personalized search… Continue reading The Anatomy of Personalized Search

Is there an algorithm specific to each niche? We need to understand what Google uses to rank websites. It has multiple algorithms, and each one targets a different niche. Specifically, the algorithm for Payday Loans targets a particular niche. Some of Google’s algorithms are global, while others target specific countries and niches. Some algorithms roll… Continue reading Does Google Use Different Algorithms For Each Niche?