Category: Search Engine Optimization

If you’ve been doing keyword research for a while now, you’ve probably noticed how much easier it is to do with the use of AI-powered tools. Gone are the days of sorting through spreadsheets of thousands of keywords and manually analyzing the SERPs. AI-powered keyword research tools analyze the data and categorize it into topics… Continue reading Artificial Intelligence Will Play a Bigger Role in SEO

Google has recently shared information about the AI models it is using to keep searchers safe from offensive content. The two main models are called MUM and BERT and both help the company detect crisis situations, and they are designed to reduce the amount of spam and unexpected explicit content on its search results. According… Continue reading Google Explains How AI Keeps Search Safe Via MUM and BERT

That is a question that often arises when beginning to create a new blog. The answer depends on the goals of your blog and the content you create. If you want to increase your page rank in search engines, you should categorize and tag your posts. Here’s how to tag your blog posts:   Keywords help… Continue reading Do Blog Tags Help SEO?

One of the most important aspects of mobile SEO is to keep content consistent across all versions of your website, including desktop and mobile versions. This is because Google wants to make sure your content is similar across all versions. Moreover, mobile-friendly design is crucial for a smooth user experience. Lastly, you shouldn’t use Flash… Continue reading Mobile SEO – How to Make Sure Your Website Is Mobile-Friendly

If you’ve ever searched the internet, you’ve no doubt noticed the role of algorithm in SERP results. As a user, you probably don’t want to waste time scrolling through pages of results. You want an algorithm that will sort through all the web pages and return results that match your search intent. As search engines… Continue reading The Role of Algorithm in SERP Results

Hundreds of millions of people have switched over to the alternative search engine. Unlike Google, DuckDuckGo does not store your IP address. It also uses Apple Maps for map functionality. Its zero-click info allows you to find information without clicking links. In addition to removing all of the clutter from the search results, DuckDuckGo also… Continue reading What is DuckDuckGo & Who Uses This Alternative Search Engine?

Before deciding on the best keywords for your website, you need to determine your main goal. Are you looking for more traffic or do you want to increase the number of people visiting your website? The more specific your plan is, the more likely it will be successful. Also, consider your audience and the type… Continue reading Criteria For Choosing Right Keywords For Website in SEO

Google multi-search is Google’s latest innovative search feature that lets you search by image and then add text to that specific image search. Google multi-search lets you use your camera’s phone to search by an image, powered by Google Lens, and then add an additional text query on top of the image search. Google will… Continue reading Google multi-search – search by image and text at the same time

An SEO audit refers to the process of evaluating various elements of a website that impact its performance in organic search. An SEO audit is important because it reveals problems with any site’s SEO so you can address them and start ranking where you belong.  Read The Ultimate SEO Audit Checklist to learn :  Domain… Continue reading SEO Audit

The Google PaLM algorithm is a groundbreaking new approach to search that is a step closer to being the next generation of search. As a collaborative effort between various teams at Google Research and Alphabet, PaLM aims to reduce the gap between machine learning and human learning. It also must improve its ethical consideration and… Continue reading The Google PaLM Algorithm Paves The Path To Next Generation Search