Effective Google Ads campaigns are not one-size-fits-all. Different goals require different approaches, and Google Ads offers a variety of bidding strategies to help you achieve your specific objectives. One of the critical aspects of running successful Google Ads campaigns is choosing the right bidding strategy. Whether you’re looking to drive conversions, increase clicks, boost visibility, or get more views, there’s a bidding strategy designed to meet your needs.
For Conversions
If your primary goal is to drive conversions such as sales, sign-ups, or leads, you should consider these bidding strategies:
- Target CPA (Cost Per Acquisition)
- Maximize Conversions
- Enhanced CPC (ECPC)
- tROAS (Target Return on Ad Spend)
- Maximize Conversion Value
For Clicks
If your goal is to drive more traffic to your website by increasing the number of clicks, these strategies are ideal:
- Maximize Clicks
- Manual CPC Bidding
For Visibility
If increasing your brand’s visibility and ensuring your ads appear prominently in search results is your goal, consider these strategies:
- Target Impression Share
- tCPM (Target Cost Per Thousand Impressions)
- vCPM (Viewable Cost Per Thousand Impressions)
For Views
If your primary goal is to increase the number of views on your video ads, especially on platforms like YouTube, the following strategy is most effective:
- Maximize Views
- CPV (Cost Per View)
- CPM (Cost Per Thousand Impressions)