Good content is written to sell a concept or idea with the view to causing your reader to want to act. The action hopefully lead them to buy your product or service and share your work with others who may likely to purchase from you.
However good content writing is not as simple as just writing down everything you know. Following are the top 5 tips on content writing for SEO:
- Give a killer title
Titles are what draw people in making them want to discover what it is you have to say. Research shows numbers are good, try things like “10 Ways To …”, “Top 5…” and ‘The 7 Best …”. One thing to keep in mind with titles is length; Google recommends between 50 to 60 characters if you do not wish it to be cut off in search results pages.
2.Write For Your Audience
The number one thing to remember is to write for the reader. Content must be valuable and appeal to the interests of your reader, provide helpful tips, answer a question – think to yourself ‘What’s in it for them?’ And remember not everything needs to be product related, think about industry related questions, topics and areas of interest.
3.Target Multiple Related Keywords
Google places a heavy focus on multiple related keywords. This includes phrases and sequences of different words that searcher may use when looking for information on a topic. Try to use words that are commonly associated with your product or service.
4.Improve Readability
Think about formatting, making content easy for skim readers to find the bit they are looking for. Use subheadings, bullet points and numbered lists. Shorten sentences up making them clear and concise and in the active voice. Break up long paragraphs with line spacing making them easier to read.
5.Longer Is Better
While babbling on about nothing just to pad it out isn’t going to be useful to anyone, general consensus is Google prefers longer content. We are talking 2000 words plus here, the reader’s time spent on the page is used as an indicator of it providing more in depth, accurate and useful information.
Good content has remained at the core of successful digital marketing campaigns for years and it may change at any time. Taking the time to invest in your content writing skills and build high performing, good solid content will pay off both now in the future.