Custom Content Types and Dynamic Merchandising are powerful features in SuiteCommerce Advanced (SCA) that enable merchants to deliver tailored content and personalized shopping experiences, improving customer engagement and conversions.
Custom Content Types
Custom Content Types (CCTs) allow businesses to create reusable and configurable content blocks that can be used across different parts of their site. This flexibility is crucial for creating unique landing pages, promotional banners, or product highlights without needing to edit the underlying code. CCTs can be designed with custom fields, styles, and logic, enabling business users to update content through the SuiteCommerce CMS without developer assistance. Examples include custom sliders, pop-up notifications, or featured product sections. CCTs can also be connected to dynamic merchandising features, ensuring that content updates are automated based on real-time data such as inventory levels, sales trends, or customer preferences.
Dynamic Merchandising
Dynamic merchandising in SCA leverages the power of the Item Search API and advanced configurations to display products or promotions based on defined rules. These rules can include user behavior, browsing history, or site conditions like time of day or specific campaigns. For example, a merchant could set up a dynamic rule to showcase “Best Sellers” if the user is visiting the site for the first time, or display a targeted “Summer Sale” banner only if the current date is within the defined summer months.
The integration of CCTs with dynamic merchandising allows merchants to create personalized experiences, such as automatically adjusting featured products based on current stock levels or recent customer purchases. Additionally, this feature is valuable for global businesses, as it supports multi-language and multi-currency customizations, providing region-specific content.
Combining Custom Content Types and dynamic merchandising transforms SuiteCommerce sites into adaptable and engaging platforms that meet diverse customer needs and business goals