The various details tracked and collected via google analytics
- User Data:
- User IDs: Anonymous identifiers to track unique users.
- Geographical Location: Country, city, and region of users.
- Browser and Device Information: Type of browser, operating system, device type (e.g., mobile, desktop).
- Website Interaction Data:
- Pages Visited: URL and title of each page viewed.
- Session Duration: Time spent on the website and specific pages.
- Bounce Rate: Percentage of single-page sessions.
- Navigation Path: Sequence of pages visited.
- Traffic Sources:
- Referrer Information: Source of traffic, such as search engines, social media, direct visits.
- Campaign Information: Data related to marketing campaigns.
- E-commerce Data:
- Product Performance: Data on product views, additions to cart, and purchase behavior.
- Sales Performance: Metrics related to overall sales, average order value, and total revenue.
Cookies Used by Google Analytics:
- _ga: Used to distinguish users.
- _gid: Used to distinguish users.
- _ga_<property-id>: Contains campaign-related information for the user.