The title tag and meta description are two of the most important elements of SEO. They are shown in search engine results, and provide information to people who are looking for things related to your products. A good title and description encourages customers to click the link in search results to visit your store.
- In the Search engine listing preview section, click Edit website SEO.
- In the Page title field, enter a descriptive title. This title is shown as a link in search engine results. You can enter up to 70 characters in the title. Learn more about page titles.
- Enter a description for the search engine listing. Make sure to include relevant keywords to help new customers find your link, and to include your store name. Use natural, readable phrases, rather than lists of keywords. You can enter up to 320 characters in the description. Learn more about meta descriptions.
- Click Save.
Set a title and description for your online store
Steps:
- From your Shopify admin, go to Online Store > Preferences.
- Enter a title and meta description for your store, following SEO best practices.
- Click Save.