Understanding Campaign Families
Campaign families in NetSuite represent a grouping of keywords used in marketing campaigns. Think of them as a way to organize and categorize related keywords. If your marketing strategy involves purchasing keywords in groups or bundles, Campaign Families provide a structured and organized approach to manage and track these keywords.
Practical Example
Consider a scenario where Wolfe Electronics is running various marketing campaigns related to computer systems. In this case, they might be targeting specific brands, models, or types of computers. To efficiently manage these campaigns and the associated keywords, they can create a Campaign Family named “Computers.” This Campaign Family becomes the umbrella under which all the relevant keyword campaigns are organized.
Benefits of Campaign Families
- Simplified Reporting: One of the key advantages of using Campaign Families is that it simplifies reporting. When keywords are grouped by families, it’s much easier to analyze and review keyword performance. This is especially valuable when dealing with numerous keyword campaigns, as it allows for a more comprehensive and structured view of your marketing efforts.
- Keyword Tracking: NetSuite provides the tools to track keyword families on the Keyword subtab of campaign records. This means you can easily monitor the performance of your keyword campaigns and analyze their impact on your marketing goals.
- Customizable Reports: NetSuite’s flexibility extends to reporting. You can customize campaign reports to include information about keyword families. The inclusion of the “Family Name” field in the Lead Source component makes it convenient to access and analyze data related to your Campaign Families.
Creating Campaign Families in NetSuite
To create a Campaign Family in NetSuite, follow these steps:
- Go to Setup > Marketing > Campaign Management.
- Navigate to Families and click on “New.”
- Provide a name and any additional information necessary to define the Campaign Family.
With these simple steps, you can start organizing your marketing campaigns into structured and manageable groups, making it easier to analyze performance and make data-driven decisions.
Campaign Families in NetSuite are a valuable tool for any business looking to optimize their marketing efforts. By categorizing and organizing keywords into families, you can simplify reporting, track keyword performance, and gain insights that can drive your marketing strategies forward. Whether you’re a seasoned marketer or just beginning your digital marketing journey, Campaign Families in NetSuite are a feature worth exploring to boost your marketing efficiency.