External and Internal Trigger Events

Internal

Ownership Change

  • Merger
  • Acquisition
  • Going Public

Growth

  • Opening new offices
  • Entering new market
  • New Product launch
  • Adding headcount
  • Key client wins
  • International Expansion

Strategic

  • Major Projects
  • Outsourcing
  • Change Name/ Rebranding
  • Restructuring
  • Changes in supply chain

Technology

  • Upgrades
  • Major Projects
  • Outsourcing

Financial

  • IPO/ Additional Funding
  • Raising Debts
  • Bankruptcy
  • Surprise Earnings
  • Bad / Good Quarter
  • Rapid Stock
  • App/ Depreciation

Personnel

  • New Key Executives
  • New Board of Directors
  • Hiring/Firing
  • Outsourcing initiative

External

Compliance

  • Regulatory Compliance(SOX, ICAEW, IRAS)
  • Data Breaches
  • Sarbanes – Oxley
  • Lawsuits

Competition

  • Competitive Product / Service Announcement
  • Major competitor move

Social Media

  • Mentions
  • Campaigns
  • +- Feedback

Industry Specific

  • Disruptive New Technology
  • Changes in price or availability of raw material
  • Pandemic
  • Gov’t grants
  • Work from home

Recognition

  • Awards
  • Gartner Quandrant inclusion
  • Executive speaking at events
  • Press coverage

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